Angel Delight
Angel Delight is made for quick, familiar comfort. The website needs to feel just as easy, while doing the practical jobs properly: clear ranges, accurate product detail, and straightforward help.
Our Role
Design | Development
Industry
Food & drink
Like many of Premier Foods Group brand websites, Angle Delight's website has a limited website has a limited setup that makes content updates hard. Product information is not presented clearly, accessibility falls short, and the experience breaks down across tablet and mobile. The new Angel Delight website moves from a one-page experience to a proper structure with a clearer product library, and supporting content that is easy for users to find, and for admins to maintain. Product pages now handle details in the right way, including ingredients, allergens, preparation guidance and nutrition in a format users can easily access. Typography and colour are brought into better alignment with the brand while improving readability, accessibility and overall user experience.
A clearer route to Contact Us page when people need help.
People can get to the key product information quickly, without digging. Ingredients, allergens and dietary suitability are clearly presented, alongside preparation guidance and an easy-to-read nutritional breakdown, including UK traffic light labelling where needed.
FAQs are structured for scanning, with accordion layouts that make answers easy to find. Finally, ‘Contact Us’ is now clear to access via the primary navigation is a clear route in the main navigation, not hidden away.
Shared system, brand-specific execution.
Angel Delight is rebuilt as part of the wider Premier Foods website system, with shared rules for layout and content modules. These modules are the building blocks of each page, making it easy to structure and present the right information. That includes standard components like text, imagery, video and carousels, alongside food-specific modules such as UK traffic light labelling and nutritional tables. The web team can update and remove content quickly, giving them a stronger, more capable platform for new products, recipes and promotions.
Click here to read about how we built a flexible website system for Premier Foods, capable of deploying websites just like Angel Delight’s for any brand, accessibly and consistently.
