The policy This policy explains how Rouge Media Ltd collects, uses, stores and protects personal data in connection with our website, enquiries, client and supplier relationships, marketing, complaints and general business activity. It also explains how we use cookies and similar technologies on rouge-media.com.
This policy is intended for public use. Rouge maintains separate internal procedures and records, including its Data Protection and Retention Policy, Article 30 Control Workbook, Complaints Policy and Procedure, Individual Rights Procedure and Personal Data Breach Procedure.
Rouge Media Ltd is a UK website design and development agency. Our registered office is Mortimer House, 49 Church Street, Theale, Reading, Berkshire, RG7 5BX.
For our own business data, including website enquiries, prospect data, client contact details, supplier data, marketing records and complaints, Rouge usually acts as data controller.
For personal data handled on behalf of clients through client websites, hosting, maintenance, support or development work, Rouge will usually act as data processor and the client will usually act as data controller. Those arrangements are governed by the relevant contract, MSA, PDD, data processing terms or client instructions.
Data protection contact: [email protected]. General enquiries: [email protected]
Depending on how you interact with Rouge, we may collect and process:
| Purpose | Examples | Lawful basis |
|---|---|---|
| Responding to enquiries | Contacting you about an enquiry, proposal or possible project. | Legitimate interests or steps before entering into a contract. |
| Client work and account management | Delivering website design, development, hosting, maintenance, support and related services. | Contract, legitimate interests and, where applicable, legal obligation. |
| Supplier and finance administration | Managing suppliers, invoices, payments, tax records and accounts. | Contract, legal obligation and legitimate interests. |
| Marketing and business development | Sending relevant updates, service information or invitations, where permitted. | Consent or legitimate interests, depending on the activity and recipient. |
| Website analytics and improvement | Understanding how people use our website and improving content, performance and usability. | Consent for non-essential cookies where required; legitimate interests for basic site operation and security. |
| Security and fraud prevention | Protecting our website, systems, client work and business records. | Legitimate interests and legal obligation. |
| Complaints, rights requests and disputes | Investigating and responding to complaints, data protection requests, claims or legal issues. | Legal obligation, legitimate interests and, where applicable, contract. |
| Recruitment | Assessing applications and managing recruitment conversations. | Steps before entering into a contract, legitimate interests and legal obligation where applicable. |
Cookies and similar technologies are small files, scripts, tags, pixels or other technologies that store information on, or access information from, your device. Rouge uses them to make the website work, understand website usage, improve our content and, where used, support marketing activity.
We will not use non-essential cookies or similar technologies unless we have an appropriate lawful basis and, where PECR requires it, your consent. You can manage cookie choices through the cookie banner or cookie settings made available on the website.
| Cookie / technology type | Purpose | Consent position |
|---|---|---|
| Strictly necessary | Required for the website to work, maintain security, remember essential choices or deliver a service you request. | Consent not normally required. |
| Analytics / performance | Helps us understand visits, pages viewed, traffic sources and how the site performs. | Consent required unless a valid exemption applies. |
| Functionality / preferences | Remembers non-essential preferences or improves user experience. | Consent usually required unless strictly necessary for a requested service. |
| Marketing / remarketing / pixels | Measures or supports marketing activity, advertising, campaign performance or retargeting. | Consent required. |
Website team note before publication: keep the live cookie table aligned with the actual cookies, tags, analytics tools and consent platform used on rouge-media.com. The policy text should not promise a tool or cookie position that the live site does not reflect.
We only share personal data where it is necessary and appropriate. This may include:
Rouge uses cloud-based tools and suppliers. Some personal data may be processed outside the UK or EEA. Where this happens, Rouge will use appropriate safeguards where required, such as adequacy regulations, appropriate contractual safeguards, supplier data processing terms or other lawful transfer mechanisms.
We keep personal data only for as long as necessary for the purpose for which it was collected, including legal, accounting, contractual, support, security, insurance and dispute-resolution reasons. Retention is managed through Rouge’s internal Data Protection and Retention Policy and Article 30 Control Workbook.
Rouge uses appropriate technical and organisational measures to protect personal data. These include access controls, multi-factor authentication where appropriate, secure cloud systems, supplier checks, staff awareness, backup and recovery processes, security review activity, ISO 27001 alignment and Cyber Essentials controls.
Depending on the circumstances, you may have the right to:
To exercise your rights, contact [email protected] or [email protected]. We may need to verify your identity before responding. Where your request relates to a client website or client-controlled data, Rouge may need to pass the request to the relevant client as controller.
If you are unhappy with how Rouge has handled your personal data, or how Rouge has responded to a data protection request, you can raise a data protection complaint.
Contact: [email protected], or write to Rouge Media Ltd, Mortimer House, 49 Church Street, Theale, Reading, Berkshire, RG7 5BX. You may also use [email protected] and we will route the complaint internally.
Rouge will acknowledge a data protection complaint as soon as practical and in any event within 30 days. We will investigate without undue delay, keep you informed where needed and tell you the outcome once our investigation is complete.
You also have the right to complain to the Information Commissioner’s Office. Website: ico.org.uk. Telephone: 0303 123 1113.
Rouge may update this policy from time to time to reflect changes in our services, systems, suppliers, cookies, legal requirements or ICO guidance. The latest version should be published on rouge-media.com.
Updated 5th August 2026