Choosing the right web design company is more difficult than it looks
The average person will consider a multitude of factors before coming to a decision which is a good thing. The variables that you ought to consider include your budget, site-based specifics, hosting needs and even where the web design company is located! Yes, all these details play a role in the final decision and must be accounted for before an investment is made.
Before you Choose a Web Designer you need to consider what makes a successful website
Whilst there are many businesses that only want a ‘Brochure Website’, one that you can ‘point people to’, it is vital to understand that some 90% of online experiences begin with a search on a search engine. In turn, this means that the web designer that you select must fully understand how to optimise your website.
You also need to ensure that the web developer can produce a truly mobile-friendly website. Meeting this requirement goes beyond just creating a responsive site, as the design needs to contend with the different way people use websites on mobile devices.
Security is also something that needs to be carefully considered, especially if you want to run an online shop (Ecommerce store) or operate in the so-called ‘Money or Your Life Area.’ e.g. insurance firms, financial agents and property companies. This means that one of the first things that a web designer should offer you is a secure https site, but they must also convince you that the site is as hacker proof as possible (very important for WordPress sites).
Last, but by no means least, the designer must convince you that they can build sites that are fast and offer a great user experience, because if your site is slow, hard to use or is simply uninspiring, then it will not do your business justice.
Next, it’s time to look at what factors you need to consider when choosing which website design company is the best fit for your unique requirements
Years of Expertise
Experience is a major requirement when it comes to modern-day web designing and any web development that is also needed. Having a competent staff of designers working on the project can go a long way in easing your nerves and ensuring everything is heading in the right direction. The best team will be able to showcase its experience in web design and development in their design portfolio.
This will also prove their abilities in the area of graphic design. However, you also need to ensure that they are competent in every step in the process of building a website, and for that you will need to talk to them and enquire about how they deal with such topics as responsive websites, mobile friendly websites, Ecommerce design and development, user interface design, usability, website maintenance (especially important with WordPress websites) and in some cases search engine optimisation and other online marketing methods such as PPC (Pay per Click).
Once you have found that trustworthy designer, one with the expertise you need, you can take a step back and watch how the design process unfolds, interacting with the design team and your project manager (being assigned one is another positive sign) as necessary.
Professional Web Design
Professionalism should never be ignored as a requirement because it does have an important role to play. If a web design company is unprofessional, this is going to have a major impact on the project and how it develops. There are many ways of being incompetent and sometimes it has nothing to do with the team’s skillset. This is a general misconception when a decision is to be made. While choosing a web designer, look at how they deal with their clients (here the online testimonials in Google are a good place to start) and only go with those that seem willing to put your needs first. This is the bare minimum that you as a client should expect.
List of Web Design Services
The perfect web design project consists of more than merely throwing things together and hoping for the best. This may have worked in the past when everything was brand-new and average websites were pushing up to the top of their niches. However, in the modern age of the Internet, it’s become important to differentiate yourself and your brand from the masses and this begins with a high-quality website.
During the designing process, a qualified specialist should be able to offer a long list of web design and marketing services.
These services should incorporate all the elements needed in a contemporary web design project. This can include specific coding languages, layouts, themes, and more ensuring the final solution is impressive. Here’s a list of the most important abilities, factors and services you should look out for: –
- Maximising User Experience
- Understand User Centred Design
- Offer Custom Web Development
- Understand WordPress and the issue of Updates
- Ability to Create Engaging Content
- Online Marketing Services like Search Engine Optimisation
- Brand Development (so that they can help you as you grow)
- Landing Page Design and Optimisation
- Copywriting and Content Management Creation
While deciding which web design company is best for your needs, it’s smart to discover the facts of their time management skills. This should include past or present experience involving clients of the company. You can get a sound idea about this from the testimonials and case studies (any good web design agency should have this on their website), plus it is possible to find other reviews online and of course on their Google My Business listing.
If the business is known for taking its time and not achieving targets around the established deadline, this could be a bad omen. To avoid such potential difficulties, you should be looking into these details well in advance to ensure you stay safe. Subsequently, timing issues are not likely to become a major problem.
Willingness to Customise
Customisation is an integral part of web designing because many of the elements are subjective. If you, the client, is not happy with the theme, it is not going to work out and that’s where the ability of a designer to offer the personal service that you need comes into play. Having a web design company that’s ready to listen and adjust can be a game-changer.
However, here you also need to be careful, as whilst it is easy, for instance, to customise a WordPress Theme, you must make sure that your web designer will build the site in a way that will not cause the site to break the first time it is updated…
The company that will take it’s time and is willing to customise each detail, as required, is the one you should select.
The details may not even be major elements as sometimes the smallest details have the biggest impact! This is what a world-class web designer is going to mention from day one.
For those looking at which web design company is best for their requirements, the technical side of things is another vital consideration. How skilled are the web design company and its team of designers? Do they have a good understanding of what it takes to get the job done? Have they done it before? Again, their portfolio will tell you a lot, but it is worth asking what experience they have in modern techniques and the current trends, such as improving user experience and web usability.
In general, modern techniques are a must in today’s society
You want to feel secure in how the website is going to be designed and that it will incorporate modern-day coding methods.
Do They Employ Safe Methods?
The Internet comes with significant standards, standards that contemporary websites just must adhere too. This can go a long way in determining how well a website does, especially in the case of gaining rankings on Google and of course conversions.
If the web designer does not focus on these areas, it means that your website is going to be left in the dark as your competitor’s race ahead. Remember, the major search engines and customers are ready to penalise websites that are inefficient or simply unusable.
This is where safe designing methods can go a long way in making things easier on clients.
Affordable Web Design
Going with a budget-friendly web design company is just as important as any other factor. This does not mean you should choose the cheapest firm, as they may simply not have the necessary experience or capabilities.
Most people have a set budget and a high-quality web design company will always offer competitive rates. If not, it’s best to look at other options instead of splurging on the wrong team. Remember, web design isn’t about footing the largest bill, it’s about finding a team that’s willing to work hard and has all the qualities mentioned above. If not, the results are simply not going to be good enough!
Keep these details in mind when it comes to finding which web design company is ideal for you. There are several factors to consider and each one holds weight in the final decision. If you are willing to put in the time to focus on each variable on its own, you will be well on your way to a great fit.
In general, the best web design company is going to have a healthy list of services and will always put in the time to listen to your needs. This is what separates the average teams from the best!