From muddled user journeys to confident enquiries for a modern law firm.
A stronger brand, better WordPress website. Designed for clarity and performance.
Our role
UI Design | Development | WordPress Website
Industry
Law
The problem was not capability. It was clarity online. Rouge was brought in to modernise the website so it reflects the firm today and perform for what comes next. To help generate enquiries / leads by making the offer clearer and easier to navigate.
Less confusion. More action.
Dutton Gregory’s old website did not reflect the firm it had become. It was holding performance back, not driving it forward. Navigation was inconsistent and key journeys were hard to follow. This created friction and increased drop-offs.
We focused on understanding the business and its audiences in detail. Pinpointing where users were getting stuck, we used our insights to shape a streamlined navigation experience built around clear, logical routes to the right service.
Designed to earn trust and drive action.
We redesigned the website to remove visual clutter and create logical journeys across the firm’s three core pillars: property, family and business. Every route was refined to make the next step obvious, with consistent, well-placed prompts to get in touch. Increasing engagement and conversions.
The experience was designed to feel warm and empathetic, creating an environment suitable for those experiencing the moments that bring them to a law firm to begin with. The result is a modern digital presence that stands apart from competitors and gives Dutton Gregory a stronger platform for performance and future growth.
Built for growth. Built on WordPress.
The site was built on WordPress with performance and longevity as the priority. We developed a flexible set of modular page builder templates and modules to keep pages lightweight, consistent and easy to maintain within the Content Management System. Modular page-builders ensure that key journeys and calls to action stay clear across every device.
