A visual refurb and WordPress rebuild. Easier updates. A site that almost runs itself.
A brand and WordPress website worthy of a Royal Warrant holder. Making A.C. Beck’s services, and project expertise easier to find.
Our Role
Visual Identity | User-Experience Design | WordPress
Industry
Construction
A.C. Beck was founded in 1946 and has built its reputation on quality, reliability and specialist workmanship. The website had not kept pace with the business. It was difficult to update, harder to navigate than it needed to be and no longer reflected the standard of the work.
Our challenge was to fix those problems without losing the trust the business had already earned over it’s long history.
Our challenge was to fix those problems without losing the trust the business had already earned over it’s long history.
Building on the reputation, not replacing it.
A.C. Beck did not need to become a different business. It needed a clearer way to present the business it had become.
We developed the logo and visual identity to feel more confident, established and appropriate for a leading commercial contractor, taking inspiration from their long history.
The result retained the recognition behind the A.C. Beck name while giving the company a stronger and more consistent presence.
Less admin. More control.
Whilst the old website was difficult to update for small team which is time poor. The new WordPress site uses flexible components that made publishing services, news and projects simpler. Combined with training gave the A.C. Beck team control from day one to keep the site update easily.
It has been fantastic to receive compliments from our clients on how well the new website showcases the company and brand.
