ESP is the leading independent global IT solutions business, providing service desk and on-site services for industries, in over 150 countries.
ESP is the leading independent global IT solutions business, providing service desk and on-site services for a wide range of industries, in over 150 countries. When they approached us, their website was around three years old, and understandably, it had started to look tired and outdated. It also did not tell their story effectively anymore.
High on the priority list was to have the brand and marketing materials closely reflect the passion their team has for the high level of service they offer, and to portray their global reach with the common goal of generating more leads. The website needed to clearly outline their suite of services and solutions and show good examples of their previous work, backed up by the impressive results they have achieved for their clients in the 25 years of business.
A bespoke, easy to manage job board and English language testing functionality help to recruit hundreds of new staff every year.
Although the logo was to stay, it needed a brand look-and-feel which effectively told the story of their global reach and local presence. We achieved this through the use of cool-toned, inspirational imagery depicting people at work and worldwide cityscapes. We simplified the typography to ensure the message could be delivered in a clear and professional manner.
Following an UX/UI review of the current content and structure, the new brand and corporate message had to be delivered in a constructive manner. This naturally flowed into creating a unified suite of marketing materials consisting of a brand guidelines document, sales presentations and corporate stationery.
Drupal 8 was the chosen enterprise level content management system as it is fast, easy to use, secure, SEO friendly and extensible. ESP’s international client base were also catered for with a clever geo IP detection functionality that was developed to display relevant, specific content to the international visitor. An on page SEO keyword and competitor analysis exercise was undertaken to establish search audience and develop a strategy to drive more high value prospects through search. The sites accessibility has been tested to WCAG 2.0 (Level AA) standard, removing most barriers for those with limited access.
more enquiries than the previous ESP website.
"We are delighted with the outcome and cannot recommend Rouge enough. I have received compliments from staff and customers alike on the new site."