Tablet displaying homepage with man stood next to it.

Support people can reach quickly, in the language they need, on a platform teams can manage.

Our Role

WordPress | UX and UI | Information architecture | Accessibility | Multilingual | Content structure | Support and maintenance

Industry

Public sector | Health and wellbeing

Slough Borough Council needed a site that could help residents find effective and accessible mental health support quickly, without overwhelming them. Enabling Town Slough is now a welcoming home for guidance, community opportunities, real stories, and trusted signposting. Built to be accessible, multilingual, and easy to keep up to date. Like many local authorities, perhaps worst that most, Slough has financial challenges, but still needs to deliver these important services. That's where Rouge comes in. We take the need of the client, the end-users and build a result that works for all. The functionality, the useability, the performance, the results. Not least - on time and on budget.
Website slider carousel.
Single line drawing hands and heart.
Two tablet layout.
Breakdown of Enabling Town Slough logo.

A welcoming support site built for real users and real constraints.

When you are dealing with mental health and wellbeing, the website has to feel safe. It cannot feel like a council form. It also has to work for everyone in the borough, including multiple languages and low-tech users.

This project focused on clarity first. Straightforward navigation and content structure help people find support quickly, whether they are looking for advice, local services, community stories, or opportunities.

The design is calm and approachable. Pastel colours, an accessible typeface, and carefully chosen stock photography create a human feel without staged visuals.

Multilingual access was delivered pragmatically using Google Translate to maximise coverage within budget. Languages shown on the site include English, Gujarati, Hindi, Polish, Punjabi, Tamil, and Urdu. Broadening reach quickly and affordably.

Displaying Town Slough typefaces
Colour palette with accessibility.
Two mobile devices and a woman.

Easier for residents to navigate. Easier for teams to manage.

Under the hood, the build avoids bloat. It is WordPress, built using Rouge’s “seedbuild” approach with professional plugins, not page-builder clutter. That supports WCAG AA requirements while keeping performance in check. It also keeps the platform maintainable for busy teams.

Ongoing hosting, maintenance, security, and support are in place so the site stays safe, stable, and relevant.

Residents have a clearer route to guidance, support, stories and opportunities in one place. More people can access the content in their language, without a high-cost build. The council and public health team has a dependable WordPress platform that is easier to manage, with ongoing care handled.

Breakdown of website module and vertical homepage on tablet.

“From the start of the project and the very first meeting between us, and all the way through to completion, I found the team so accommodating, available and passionate. We have collectively put together an amazing website and resource, which has exceeded my expectations.”

Geoff

Geoff Dennis

Head of Mental Health, Slough Borough Council

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Image of family at an allotment gardening.