At Rouge we regularly get involved in new business ideas, both for ourselves and for clients. One of the biggest issues is naming, and it’s getting tougher. All the simple domain names are all taken or parked, the same is now happening with social network names. Kicking off a new business today can be greatly helped by being socially visible. It may not be the cornerstone to every business, but you could be missing a trick without it. There’s nothing more annoying than coming up with the perfect new word for your business name to find that someone has beaten you to it with a Facebook account. We have recently discovered this useful little web tool http://www.ud.com/. Stick your potential business name in and it heads off and does the checking leg work for you – global domain names, social network accounts and even trademarks.