A refreshed brand identity and WordPress website for fast-evolving IT experts.
A versatile brand and WordPress website for a fast-moving company; Redesigning the way the world sees and interacts Xeretec.
Our Role
Visual Identity | User-Experience Design | WordPress
Industry
Information Technology
Xeretec, a dynamic IT solutions provider, underwent a rebranding and website overhaul to align with their evolving business focus.
Retaining the established red as a foundation for the new brand identity, we introduced a vibrant new colour palette, including a range of gradients and illustrations. We then applied the new brand across various marketing materials, including a refreshed WordPress website.
Retaining the established red as a foundation for the new brand identity, we introduced a vibrant new colour palette, including a range of gradients and illustrations. We then applied the new brand across various marketing materials, including a refreshed WordPress website.
Facing the challenge of accommodating Xeretec's extensive and diverse content, we developed a flexible page builder platform.
This approach allowed Xeretec to effortlessly create and adapt content as their business ambitions expanded. Our process involved crafting modular design elements to handle different content types, creating a cohesive toolkit that resembled assembling a giant Lego kit. The outcome is a user-friendly website that streamlines information, enabling customers to quickly find the solutions they need without unnecessary technical language.
The site has proved a wonderful marketing resource to promote our products, services and solutions, and we've seen a huge increase in enquires as a result.
