Two phones showing the same screen in English and Icelandic

We transformed a standard brochure website into a scalable tool for rapid business expansion.

Our Role

User-Experience Design | API Integration | WordPress

Industry

Transport

As the leading public electric vehicle charging network in the UK, InstaVolt sought to evolve their standard brochure site into a tool for rapid expansion.

By implementing smart UI design, a cloneable code base, and custom API integration, we transformed their website into a sleek and modern platform, positioning them for global scalability. With the successful launch of the first in a series of multi-language cloned websites, InstaVolt now possesses a scalable and replicable process for global business growth.
Device showing the InstaVolt website
Device showing the InstaVolt website
Instavolt map showing local chargers

The redesigned InstaVolt website addresses three distinct user personas: electric vehicle drivers, fleet managers, and landowners.

The previous site lacked clear user journeys for each group, leading to confusion and poor engagement. To rectify this, we established distinct user journeys for each persona.

For electric vehicle drivers, we introduced an interactive map directly linked to InstaVolt’s charging network, enabling users to easily locate stations across the UK. The map provides real-time information on charger availability and nearby amenities. For fleet managers and landowners, we implemented a straightforward site navigation, each with its dedicated landing page.

The outcome is a modern and streamlined website, positioning InstaVolt as a foundation for global business expansion.

instavolt.co.uk

Man holding child charging car
Phone mockup

Rouge skilfully addressed technical aspects, ensuring seamless integration and future-proofing.

Imogen Willoughby

Imogen Willoughby

Marketing Manager - InstaVolt

Devices showing the InstaVolt website