A bright, simple and impactful visual identity to support a positive, information-packed and socially important website.
Facilitating social change. Creation of a bright and simple brand to represent advocation for youth Human Rights and transforming a PDF into an interactive, valuable tool, for Education Above All.
Our Role
Visual Identity | WordPress | User-Experience Design | Responsive User-Interface Design | Wireframing & Prototyping
Industry
Education
Our task was to turn a treasure trove of information and tools within a PDF into a positive, clear and easily understood website.
We spent time researching and developing a compelling visual language with origins in the history of human rights. We included colours derived from the oldest written texts that refer to people’s duties, rights and responsibilities.
We went on to wireframe and develop navigation and key pages of the site before applying the visual language, and the Youth Empowerment System website was born.
The site was showcased at the United Nations summit in September 2023 with the mission of putting the power to advocate for what’s right firmly in the hands of today’s youth.
We spent time researching and developing a compelling visual language with origins in the history of human rights. We included colours derived from the oldest written texts that refer to people’s duties, rights and responsibilities.
We went on to wireframe and develop navigation and key pages of the site before applying the visual language, and the Youth Empowerment System website was born.
The site was showcased at the United Nations summit in September 2023 with the mission of putting the power to advocate for what’s right firmly in the hands of today’s youth.
We developed an intuitively navigable website, supported by a striking visual identity designed to optimise content for a global audience.
The Youth Empowerment System is a joint project between the Education Above All Foundation (EAA), and the Office of the United Nations High Commissioner for Human Rights (OHCHR).
EAA had authored an extraordinary, information-heavy ‘Advocacy Toolkit’, initially in the form of a PDF. Its dual purposes were to:
1. Clearly inform the world’s youth of their basic human rights
2. Provide the means necessary to empower and mobilize young people to recognize, own, and stand up for their rights by developing effective advocacy programs and activations.
