A User Interface design for a travel security app. Improving engagement with user testing.
Sectors
Security
Services
UI/UX
Strategy
Branding
We overhauled the UI of the Response24 travel security app to enhance user experience, focusing on simplicity and clarity.
The app, a vital travel companion for safety, lacked user-friendly design, prompting Rouge to create a fresh interface. Our goals were to improve visual appeal and streamline information access.
After a thorough critique, navigation and instruction clarity emerged as key challenges. We addressed this by introducing a new bottom navigation bar for instant access to key functions and a top horizontal scrolling navigation for specific sections. We incorporated UI/UX best practices, including clear buttons, next-step prompts, loading animations, and confirmation messages.
Testing played a crucial role, with over 40 participants engaging in specific tasks. Detailed metrics, video screen captures, hot spots, timeframes, and journey analysis informed the design process. This data-driven approach resulted in a clear, intuitive, and effective UI design for the app.
We came to Rouge with the brief of creating a complete redesign of our existing app, with a focus on improving not just the appearance but also the user experience. What they produced surpassed our expectations and we are delighted with the final designs. The working relationship was fantastic and the Rouge team were always receptive to our ideas. We look forward to working with them again in the future.
