User journey on security app

Putting secure travel in your pocket. Helping Response24 deliver security services to their audiences through a redesigned, user-tested app.

Our Role

User-Experience Design | User-testing | Custom Front-end Development

Industry

Travel

The app, a vital travel companion for safety, lacked user-friendly design. Our goal was to improve visual appeal and streamline information access.

After a thorough critique, navigation and instruction clarity emerged as key challenges. We addressed this by introducing a new bottom navigation bar for instant access to key functions and a top horizontal scrolling navigation for specific sections.

Testing played a crucial role, with over 40 participants engaging in specific tasks. Detailed metrics, video screen captures, hot spots, timeframes, and journey analysis informed the design process. This data-driven approach resulted in a clear, intuitive, and effective UI design for the app.
Phone showing the Response24 App
Phone showing the Response24 App
Phone showing the Response24 App
Phone showing the Response24 App
Phone showing the Response24 App
Phone showing the Response24 App

What Rouge produced surpassed our expectations and we are delighted with the final designs. We look forward to working with them again in the future.

Portrait of Gareth

Gareth Sefton

Head of Political Risk - Response 24

Mobile phone mockup
A man sat on a car looking at phone