Three audiences, one clear journey. A prestige WordPress website built to drive the right enquiries.
AA-accessible WordPress website, with HubSpot capability and custom page-builder functionality.
Our Role
WordPress | User-Experience Design | Responsive User-Interface Design
Industry
Education
Tasked with designing an AA-accessible, mobile-responsive site within a specified budget and timeframe, our goal was to reflect Norland's prestige and showcase the new brand. We provided a sophisticated CMS for marketing control, aiming to increase CTA conversions.
Addressing three distinct audiences—students, parents, and businesses—our foundation work involved creating user personas, a sitemap, and wireframing. This ensured effective communication with each audience and streamlined navigation. Norland's rebranding inspired the addition of bespoke etching illustrations, enhancing the site's visual appeal.
Addressing three distinct audiences—students, parents, and businesses—our foundation work involved creating user personas, a sitemap, and wireframing. This ensured effective communication with each audience and streamlined navigation. Norland's rebranding inspired the addition of bespoke etching illustrations, enhancing the site's visual appeal.
The website now caters to graduates seeking support and roles, offering tailored content and keeping them informed about Norland.
Collaborating with third-party providers like HubSpot, SendGrid, and AccessRDB, we seamlessly transitioned job search, mail integration, and application functionality from the old website to the new.
We’re delighted with the end result and we definitely made the right decision choosing Rouge. We look forward to this being a long and fruitful relationship.
