UI/UX Design & Build

Rouge websites are always analysed and structured with the user at the forefront. They work because they are more than just good looking pixels on a screen. They give customers what they want and when they want it - without them having to think about it. Good user experience (UX) is a vital part of website success.

User Experience &
User Interface Design

User Experience (UX) is considered in everything that is designed (properly) and interacted with. It’s the overall experience of a person using a product, such as a website or a computer application. Especially in terms of how easy or pleasing it is to use, and how easy it is to accomplish the desired task. If someone can get to where they want, or do what they need to, without thinking about it, then the User Experience succeeds. At Rouge, we don’t just ‘design’ our websites. Nope, we put in time, effort and knowledge into crafting user experiences that put a smile on the face of your website visitors. In other words, we think about not making them think.

A User Interface (UI) contributes to somebody’s User Experience and has a huge role to play in their satisfaction with a website or an app. It is ‘the space where interactions between humans and machines occur’. It is what people interact with; the layout, the buttons, the navigation, the colours to name just a few elements… you know, the lovely designy bits. It is what makes a website or web application easy, efficient, enjoyable, and successful to use.

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Our team love a good UX challenge. We really dig deep into your customers’ requirements and behaviours to ensure we design a website that answers all of their needs.

the user wins
Post-its on a whiteboard

We think about the UX of a website right from the start of the project. This is fundamental to the process of creating a website that actually does its job. We recognise the importance of this part of website design, and because of this, we focus significant UX efforts within our Discovery Phase. The culmination of this effort forms the foundation of the website – on which the design and UI elements are built.

  • icon Personas For a website to work, we need to understand the core audience or personas. This helps us to identify their pain points, what they need from your website and how they are likely to interact with you.
  • icon User Journeys Understanding where a customer comes from, where they land on your site, and the journey they are likely to want to take through your website to their endpoint contributes to the overall experience.
  • icon Sitemap The sitemap determines where pages are placed within the structure of the website. A well thought out sitemap, where key pages are in logical places and easy to find with minimal effort, will do wonders for your customers’ experience.
  • icon Wireframes Before doing the lovely designy stuff, you need to look at the structure of the site to ensure all the right elements, call-to-actions and messages are in the right place to direct users to the right pages. It’s a blueprint of the site that the design is based on.
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Related case studies

And just one more thing…

The UX and UI of a website make the difference between users spending time on your beautiful site, easily finding out what they need to know and picking up the phone, or just hitting the back button and running off to your competitor’s site. 

Good experience = happy customers = more engagement = more sales.

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Is your website or app giving your customers the best experience?

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Our UX and UI design skills

Within the UI/UX design team at Rouge, we have the ability to do all of this fancypants stuff:

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