UAL wanted the website to serve as a visually-engaging introduction where people could find out what it’s like to work at UAL.
A neat, swishy, mobile-friendly website that caters to a wide range of devices and connection speeds, as well as those with greater accessibility requirements.
University of the Arts London is Europe’s largest specialist arts and design university, with close to 19,000 students from more than 100 countries. As part of their ongoing effort to improve the onboarding process for new hires, UAL tasked Rouge with creating an induction website so that they could start engaging with employees – as soon as they signed their contract to work at UAL. It was important that the new portal showed off UAL’s personality and creativity. They wanted this site to serve as a visually-engaging introduction of what it’s like to work at UAL, as complete key documentation and get all the information they needed for their first day and onwards.
Picture yourself in the situation: a daunting new position, a curriculum that a decade of fraught swatting has led you to, in the confines of a bustling, enterprising campus. You are second-guessing every step, a mental pat-down for any plausible scenario for the first day. It’s the last thing you need, in an environment where your comfort and confidence (or lack thereof) will radiate through to your students.
The onboarding portal covers all of that. Once logged in, it tells you where you need to be, what you need to bring with you, and how to get there. If you ask it nicely, it will even tell you where the nearest local attractions are. A virtual employee handbook of sorts. With rich trackable video and text content, it established a direct line of communication with your Line Manager and provides a vehicle to have any question or concern resolved before your new journey begins. All of this is covered in a neat, swishy, mobile-friendly website that caters to a wide range of devices and connection speeds, as well as those with greater accessibility requirements.
"Now, our new Employees turn up, on day one, feeling informed, involved, confident and ready to work. Website objective - delivered."