Online calculator to boost sales
When a business is as complicated as a software system for managing the expense accounts for giant corporates (SpendVision), it needs simple-clever marketing ideas to help it succeed.
SpendVision’s software enables companies to navigate and organise the complicated world of food receipts, credit card bills and hotel mini-bar tabs. Using this software results is a huge saving of time for the accounts departments of big companies, with big teams, and bags of accounts.
In order to promote this service SpendVision engaged Rouge in coming up with a campaign tool to illustrate the savings possible. We are big fans of show-and-tell solutions and the answer here was simple – create an online calculator that enabled potential users to see the savings in big black letters. All they need to do is add a few numbers to our online calculator.
The calculator was built by our tech team using a PHP database and JQuery. It was hosted on a fully responsive HTML5 page template and was created to work on desktop and mobile devices. Once live SpendVision used an email campaign and follow up sales calls to show a serious amount of new business the serious savings available. The campaign, and the calculator was run globally with multi domains and multi currencies.