Rouge created a sales-focused WordPress website that improves lead generation and acts as a catalyst for business growth.
The previous site suffered dated looks and functionality, and the navigation was not easy for the user. With so many courses by a variety of accreditors, clear UI and UX would be a key part of the project. The navigation was made simpler using a mega-menu which broke down Provek’s offerings into more defined sections allowing easier navigation to a particular course.
204 pages from original site slimmed down to 166 pages. leaner, faster, and more effective.
A logo and brand refresh was required but it should remain familiar. A dominant tick in place of the ‘v’, was a great icon to retain as a recognisable part of their brand.
The angle of the tick in the logo gave inspiration for the website design which used an overlapping angular style for the page background and image treatment. It was a striking departure from the old website and gave them brand elements which could be adopted for marketing material. The course pages were information led and text heavy. It was important that these pages became clean and focused on the content of the course.
An additional page was the shop, through which Provek could sell digital and hard copies of their publications and course material. This was linked to Paypal Checkout, a cost effective way to sell products online without the need for a weighty eCommerce engine.
The client was involved in the content population and structuring of the site. We delivered a non themed, structural build for the client to add the content themselves and make the necessary changes to the navigation structure. This ensured that the site was future-proof by allowing the client full control over structure and navigation going forward.
This web site is built with validated HTML and CSS and is compliant to W3C WAI WCAG accessibility level A.
Leaner, faster and more effective. Through the new site structure, navigation and page consolidation, the new Provek site is much simpler to use.
pages down from 204
"Rouge’s redesign of our website has given us a much more modern web presence. Clients now regularly comment on how much they like our site and how easy it is for them to find information."