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A WordPress website, connected up to HubSpot with clever forms and campaign landing pages.

an online maping companies website on a laptop, tablet and phone

We created Promap a full suite of marketing materials. From the website to marketing campaigns and even explainer videos.

Promap is an online mapping system. They offer the fastest, easiest and most reliable way for busy professionals to access Ordnance Survey mapping. With over 25,000 users, they deliver value to the residential and commercial property industry. Our challenge was to drive new users to Promap.co.uk, display clear, concise information, and generate enquiries.

 

A significant improvement in the bounce rate on mobile devices means more people are now engaging with the content and making enquiries.

print out of website user journeys Promap emailer campaign design.

In order to answer this brief, we created a series of wireframes and user journey experience based on the personas to ensure that the user journey would answer to the client’s requirement. This series of wireframes included the homepage which is the key page for every site, product categories, product, pricing, contact, media, support and loads of other pages. We also created a new sitemap which we supplied supplied to the client for review.

It became apparent that the menu couldn’t be a standard conventional menu and needed expanding. We developed a fully mobile responsive mega menu. It is a menu that shows three levels of hierarchy whilst including subheadings and categorisation. This highly complex menu is fully editable within the CMS with no coding knowledge required.

An important part of this website is customer support and marketing lead generation. This means that gathering contact requests, support requests and new leads had to be managed in an efficient way. Promap adopted HubSpot as their CRM of choice and we integrated all web forms with HubSpot. Sprinkling in some extra JavaScript sugar resulted in the creation of multiple website forms with custom features; such as a calculator for license purchasing costs and the ability to duplicate secondary delegate fields in a training request form.

The website is built fully content-manageable, utilising the use of a page builder with a pre-defined set of custom blocks and elements. Each of these blocks has their own customisation settings – allowing a user to create multiple uniquely structured pages across the website.

the results
the results
45%

improvement of the bounce rate on mobile within a month of launch.

portrait image of a man in a checked shirt

"Rouge provided clear communication and brilliant service throughout the design and build phase of the Promap website. They were able to incorporate all my requirements, as well as inputting fantastic ideas for improvements and best practice across the entire site."

Josh Rains
Senior Product Manager, Promap