A website to engage a new generation of inspirational teachers and mentors
- Responsive website
- WordPress build
- Theme development
Sharan Sihra Head of Marketing and Communications, Montessori Centre International
Montessori Centre International (MCI) is the largest UK Montessori representative. Their prime objective is to help potential Montessori parents, students wanting to train as practitioners, Montessori settings Managers or owners, or members of the general public wanting to know more about Montessori pedagogy.
Following a detailed briefing session, we have been able to target Montessori St Nicholas’ key objectives – to increase the number of applications for the September intake and solve different problems of the current website such as: tone of voice, consistent layout for the courses, a better mobile experience and improved user journeys.
In order to answer the brief, we first created a series of wireframes, the aim of which was to ensure the user journeys would be a lot smoother and the content would be easily accessible. Moving on from this, we created two design concepts to solve the remaining issues.
Although this is a relatively small website in terms of pages, we’ve packed in the features. Given the short timeline, it made sense to reuse content modules throughout the site, which lead us down the path of creating a page builder. This gives the client full flexibility of modules they wish to include on new pages, whilst retaining all of the design and formatting rules.
The website features a fully responsive background video in the header which is being served from an external content delivery network (CDN) to speed up the load time of the website. we’ve also hooked the website up to Salesforce CRM for customer tracking and lead capture. We’ve delivered accordions, sliders, animated timeline graphics, a live chat solution and image carousels, all implemented in record time.
The short, focused approach, and a hands on client all contributed to a rapidly developed, informative website with a playful design. Ongoing support and maintenance are in place to look after the content editors and the WordPress code base. Phase two functionality is already in the planning phase.