A consistent tone of voice, a better mobile experience and improved user journeys all focused on increasing course applications.
A rapidly developed conversion focused website and the foundation for a powerful learning management system.
Montessori Centre International (MCI) is the largest UK Montessori representative. Their prime objective is to help potential Montessori parents, students wanting to train as practitioners, Montessori settings Managers or owners, or members of the general public wanting to know more about Montessori pedagogy.
Following a detailed briefing session, we were able to target Montessori St Nicholas’ key objectives – to increase the number of applications for the September intake and solve different problems of the current website such as: tone of voice, consistent layout for the courses, a better mobile experience and improved user journeys.
In order to answer the brief, we first created a series of wireframes, aiming to ensure the user journeys would be smoother and the content accessible. Two design concepts were created to solve the remaining issues.
Although this is a small website in terms of pages, we’ve packed in the features. Given the short timeline, it made sense to reuse content modules throughout the site, which lead to create a page builder, giveing the client full flexibility of modules they wish to include on new pages, whilst retaining all of the design and formatting rules.
The website features a fully responsive background video in the header which is served from an external content delivery network (CDN) to speed up the load time. We’ve hooked the website up to Salesforce CRM for customer tracking and lead capture. We delivered accordions, sliders, animated timeline graphics, a live chat solution and image carousels, all implemented in record time.
Ongoing support and maintenance are in place to look after the content editors and the WordPress code base. Phase two functionality is already in the planning phase.
"I was incredibly impressed with how quickly Rouge launched our new website. A lot was asked of you as an agency and you delivered on everything!"