Increased visitor numbers. Decreased bounce rate. A modernised, on-brand, hard-working marketing tool with flexible content areas for selling more floor plans.
Metropix, founded in 2004, is the leading supplier of floor plan solutions to the UK’s residential estate agency and lettings market, owned by prop-tech pioneers Landmark Information Group.
The existing Metropix site was usable, but it could work better. The user journey’s required fixing and it was in need of a hefty injection of clear calls-to-action. There had been a consistent spend on pay-per-click advertising, but with no real conversion. The aim was to use this outlay of cash to improve the site and then set-up and create marketing pillars that increased the traffic and in turn, sell more subscriptions.
With a more aesthetically-uniform Landmark suite of sites on the horizon, Metropix paved the way for others to follow in its footsteps. And in some respects, the visual update of this website was the final part of the acquisition puzzle. We made this a ‘Landmark site’ whilst still retaining some of Metropix’s unique identity.
In a multi-faceted approach, we dissected the Google Analytics figures, put some effort into shaping the website’s user personas and their related journey’s, and clearly defined the marketing KPIs of the new site. This intrinsic foundation work created a more predictable sitemap (allowing users to find their way around easily) and shaped the websites structure so that content could be delivered in an effective and intuitively-timed manner, providing the flexibility Metropix needed to keep the website selling into the future, whatever that may hold.
The result? A happy client with more clients of their own.