Keeping a supercar sales team up to speed with a bespoke learning management system from Rouge.
McLaren global sales staff can work in dealerships that sell other marques. Staying up to speed on the technical details of all the cars and brands, in a dealership selling cars from marques like Aston Martin, Lamborghini and McLaren, is a challenge.
Some people that are interested in buying supercars, already superfans, know many of the technical details before walking into the dealership. Other buyers are collectors and do not care if the brakes are ceramic, or the doors are dihedral or wardrobe; they want one.
Having detailed technical information is critical in the sales process, but how do you keep the sales team up to speed when they are all over the world and English is not always their first language?
A personalised dashboard keeps the sales team informed about which events are coming up, which exams they need to take next and the latest car release information.
Rouge delivered a bespoke multi language learning management system (LMS) on a Drupal platform. Drupal enabled us to build on a secure and robust foundation with many of the key features already in place, and keeping the bespoke elements to a minimum made the development fast and the portal easy to maintain.
The sales team use iPads for fast access to information in the showroom and the classroom during training for exams. The site had to be optimised for mobile use – fast and responsive for smaller screens.
A personalised dashboard keeps the sales team informed about which events are coming up, exams they need to take next and the latest car release information modules posted by the training team.
A bespoke reporting system was developed to provide regional sales managers exams scores and training progress on an individual and region basis. Salespeople are a competitive breed, and league tables soon emerged.
Uploading and managing information Is straightforward for the McLaren training team. Drupal is logical and user-friendly, and a bespoke support and maintenance agreement keeps the team moving and the code base secure.
So, when you’re buying your next McLaren, challenge the salesperson to a tech-off and see what they know.
"Wonderful! Our bespoke LMS from Rouge has made a massive difference to our ability to deliver sales training in the classroom, remotely and in the showroom."