A full visual identity for the leaders in SAP on AWS, Lemongrass

  • WordPress website
  • Responsive
  • iOS UI kit
  • Logo design
  • Exhibition material
  • Large format print
  • Stand graphics

“I have been working with Rouge a number of AWS events over the summer. Rouge are very adaptable when it comes to the strict, always changing requirements we receive from the event organisers and always help with hitting external deadlines.”

Melissa Langley Lemongrass Consulting, Project Manager

Melissa Langley, Lemongrass Consulting, Project Manager

What we did:

Lemongrass is a ‘born in the cloud’ company and is the leader in SAP (Systems Applications and Products) on AWS (Amazon Web Services). They assist organisations to reduce cost while increasing agility and operational performance through SAP on the Cloud and SAP Mobile. They have migrated & installed over 1,800 SAP and Non-SAP Instances on the Cloud and are providing a Cloud Hosted Managed Service for over 1,400 Instances.

They have been working with us for more than 7 years now. From their brand to their website, through to marketing materials, we always understand and meet the needs of their business and their clients.

In an attempt to streamline a single message to both the Lemongrass team and their customers, Lemongrass requested an addition to their Rouge designed logo, to include an Ant into the design. Ant’s don’t have leader and they are conditioned to always do the right thing focussing on what is right for the team. It is a strong brand value that echoes how Lemongrass work and how they want to be perceived by customers. The addition of this element to the logo threw up challenges, particularly with it’s suitability on small use of the logo and on the website. Some careful crafting of the Ant to ensure it had definition and was still recognisable was required to be a successful logo.

Lemongrass has been very active in both UK and international exhibitions to promote their business and product, appearing in London, New York, Berlin and Melbourne. To help with their marketing, we were asked to create stand graphics along with pull-up banners which would be used at the different events across the world. Using their brand graphics, macro grass imagery (which is recurrent in their marketing materials) and strong messaging, we adhered to specifications from the stand manufacturers and used super high-resolution photography to ensure the graphics were of high quality.

The new website is built using a page builder technology in WordPress. This allows the client to build and restructure new page templates in-line with marketing need. Through a support and maintenance agreement, we continue to manage updates and backups to keep the site secure and running smoothly. Our super-speedy content management support keeps the client moving when they need help.

Lemongrass choose us as their web design and development agency because of our ability to provide high quality design and development services but also because we can react quickly to almost any marketing challenge, print or digital.

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