A brand new website and sales materials for global thought leaders in sustainable business and supply chain management.
Action Sustainability are global thought leaders, consultants, software developers and service providers in sustainable business and supply chain management on an international scale. Their mission is quite simply to inspire their clients to be more sustainable and to consider their impact on the planet and those around them, to ensure the success and growth of their businesses for many years to come.
We created Action Sustainability a global shopfront to present their talented team and depth of expertise.
Following a detailed briefing session, we were able to ascertain Action Sustainability’s key objectives. We created a series of wireframes, to ensure the user journey would be smooth and the content would be easily accessible and predictable to new and existing clients.
Once we had a design route, we listened to feedback to tweak the designs and create the remaining page templates, a detailed product and services area, news and events, a dynamic case studies portfolio and areas for both their teams and global career opportunities, all of which could be updated and managed by themselves, following some post-launch training.
We undertook a series of additional projects for Action Sustainability including a corporate PowerPoint template and a newly branded Capability Statement document to ensure all the company communications were visually compatible.
The web development was straightforward and speedy. Using our WordPress seed build, incorporating Bootstrap, a mobile responsive front-end component library, we built a structural framework ready for content population. With only basic training and support from Rouge, the client was able to add much of the content themselves – a WordPress website from Rouge being an incredibly intuitive content management system.
With large images, page load speed was a priority, especially on mobile devices. We spent time choosing and optimising images that would render quickly whatever the device and wherever the user was. A content delivery network was used to serve the images locally to the person browsing the website. Rouge provides ongoing maintenance and support for both the website code and the marketing team. Security updates are applied quickly and seamlessly and off-server backups are managed to mitigate disaster recovery.
Increase in return visitors
Reduction in bounce rate
Increase in visitor session time