A brand new website and sales materials for global thought leaders in sustainable business and supply chain management.
Action Sustainability are global thought leaders, consultants, software developers and service providers in sustainable business and supply chain management on an international scale. Their mission is quite simply to inspire their clients to be more sustainable and to consider their impact on the planet and those around them, to ensure the success and growth of their businesses for many years to come.
We created Action Sustainability a global shopfront to present their talented team and depth of expertise.
Following a detailed briefing session, we were able to ascertain Action Sustainability’s key objectives. In order to answer this brief, we first created a series of wireframes, the aim of which was to ensure the user journey would be a lot smoother and the content would now be easily accessible and predictable to new and existing clients. Moving on from this, we created a few initial design concepts to solve the remaining issues.
Once we had worked with Action Sustainability to choose a design route, we listened carefully to their feedback to tweaks the designs and create the remaining page templates. These included a detailed product and services area, news and events, a dynamic case studies portfolio and areas for both their teams and global career opportunities, all of which could be easily updated and managed by themselves, following some post-launch training.
Shortly before the website development, we undertook a series of additional projects for Action Sustainability including a corporate PowerPoint template and a newly branded Capability Statement document to ensure all the company communications were visually compatible.
The web development was straightforward and speedy. Using our WordPress seed build, incorporating Bootstrap, a mobile responsive front-end component library, we were quickly able to build a structural framework ready to populate the content. The client was trained and added much of the content themselves with only basic training and support from Rouge – a WordPress website from Rouge being an incredibly intuitive content management system.
With large images, page load speed was a priority, especially on mobile devices. We spent time carefully choosing and optimising images that would render quickly whatever the device and wherever the user was on the planet. A content delivery network was used to serve the images locally to the person browsing the website. Rouge provides ongoing maintenance and support for both the website code and the marketing team. Security updates are applied quickly and seamlessly and off-server backups are managed to mitigate disaster recovery.
Increase in return visitors
Reduction in bounce rate
Increase in visitor session time