A brand new website and corporate PowerPoint for a global company inspiring sustainability through business across the world.

  • Responsive website
  • WordPress build
  • Corporate Powerpoint
  • Google Analytics Report
  • Responsive website
  • UI/UX
  • Support & Training

“In the first month, we saw an improvement in both the site traffic as well as the amount of time users were spending on the site.”

What we did:

Action Sustainability are global thought leaders, consultants, software developers and service providers in sustainable business and supply chain management on an international scale. Their mission is quite simply to inspire their clients to be more sustainable and to consider their impact on the planet and those around them, to ensure the success and growth of their businesses for many years to come.

Following a detailed briefing session, we were able to ascertain Action Sustainability’s key objectives. They felt their current site was out-dated, didn’t necessarily give the impression of a global company and was too corporate which didn’t really represent their personality. The stock imagery used was also far too generic and lacked the people aspect they were keen to portray. The new website needed to address these issues, as well as focus more heavily on the three areas of their business – the school, consultation and the online tools – as well as talk more explicitly about the people and expertise within the business. They were also keen to bring together the different global arms of the business into one unified space. Ultimately, they wanted to increase their global sales and connect with news sectors including pharma, finance and FMCG.

In order to answer this brief, we first created a series of wireframes, the aim of which was to ensure the user journey would be a lot smoother and the content would now be easily accessible and predictable to new and existing clients. Moving on from this, we created a few initial design concepts to solve the remaining issues.

Once we had worked with Action Sustainability to choose a design route, we listened carefully to their feedback to tweaks the designs and create the remaining page templates. These included a detailed product and services area, news and events, a dynamic case studies portfolio and areas for both their teams and global career opportunities, all of which could be easily updated and managed by themselves, following some post-launch training.

Shortly before the website build, we undertook a series of additional projects for Action Sustainability including a corporate PowerPoint template and a newly branded Capability Statement document to ensure all the company communications were visually compatible.

The web development was relatively straightforward. Using our WordPress seed build, incorporating Bootstrap, a mobile responsive front-end component library, we were quickly able to build a structural framework ready to populate the content. The client was trained and added much of the content themselves with only basic training and support from Rouge, WordPress being an incredibly intuitive content management system.

With large images, page load speed was a priority, especially on mobile devices. We spent time carefully choosing and optimising images that would render quickly whatever the device and wherever the user was on the planet. A content delivery network was used to serve the images locally to the person browsing the website.

Rouge provides ongoing maintenance and support for both the website code and the marketing team. Security updates are applied quickly and seamlessly and off-server backups are managed to mitigate disaster recovery.

18.5%

increase in the return visitors

58.86%

reduction on the bounce rate

2:21

increase in the general session time

*in a month following launch compared to same period previous year

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