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Website inconsistency

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A company website is essentially the hub around which all other marketing materials orbit. As such it is important to check that it is aligned with your offline activity and your brand values. Is your website reflecting your current marketing push? Are your online products up-to-date. Is your service offering the same? Are people landing on the right page, when prompted to your website from a marketing piece? And, once there, is your content targeted to convert them into loyal customers? Is your design agency helping with this consistency checking?