Logo & Identity Design

Logos and brands your customers will love

At Rouge, we begin any branding or logo design project by asking questions. We get to know your audience. Get into their shoes and understand what will appeal. If you are a start-up company maybe you should look like one? If you are a law firm maybe you should appear as if you have been around forever? Once we understand your audience we can start imagining, exploring, sketching and creating your new logo, or refreshing your current one.

A logo from Rouge will make you look like the company you are striving to become. It’s the branding and design version of dressing for success.

Our designers cannot wait to break out the pencils to start sketching, but before that, we usually host a discovery session. And, like a therapist, ask you to start from the beginning. We will ask questions that may not have been thought about to get right under the skin of your organisation. 

A few rules we follow when creating logos:

• Sketch to explore

  Our initial ideas are first explored with pencil and paper. This tests the concepts, generates ideas and quickly identifies what has potential to be a great logo.

• We design logos to last 100 years

  Not every company will make this auspicious birthday, but if we don’t start out with this as our design intention, then we would never hit the quality required.

• Black & white first

  We first design logos in flat black and white. This tests whether the logo works in its simplest form. If it does not work in black and white, then it isn’t a logo.

• Colour

  Logos that prove themselves with the black and white test are given a splash of colour. This could be well established corporate colours, or something fresh. Colour theories are applied to determine a colour scheme based on the company’s values.

• Test in situ

  An idea sketched on a pad, or created on screen might look fabulous, but how it works, when applied, is the real test of success. We check our logo designs; printed, viewed on-screen, viewed small, viewed big, viewed when standing on a table, and we even view them by surprise (seriously, ask us about it). Your logo needs to be flexible to be used in any number of ways.