Branding & Brand Positioning
Your brand is more than just a logo. It is the way your company is perceived by your employees, investors, clients and prospects. If you don't craft, curate and manage your brand everyone will do it for you - making up their own minds. Brand positioning is therefore vital to delivering commercial success.
Identifying the soul of your organisation
Understanding, and then communicating ‘Why’ your organisation exists is probably the most beneficial thing you can do towards delivering effective marketing. Having a tangible reason behind what you do will appeal directly to the trust and fidelity of your audience. In other words, your brand is what people say about you when you have left the room.
If you would like trusting and loyal customers (and who wouldn’t?), then a brand and positioning exercise from Rouge could be the perfect solution for discovering and telling the story of your organisation’s soul.Ask us a question
Your messages may be complex, but the way you communicate them needs to be simple and compelling.
Buying branding is a little like buying string – how much do you need? Our brand discovery workshops are created bespoke for each client’s specific needs. A branding workshop from Rouge would typically include the following…
- Research and homework
Before we get started, we need to know what you already know about your branding. We’ll interview you, set you some homework and host a pre-workshop questionnaire to establish your current brand status and messaging.
- A discovery workshop
Rouge will host and run a 3-4 hour roundtable meeting. Using the results of the research we work with you to uncover your brand story. This includes discovering your Values, a Positioning Statement, Go To Market messaging, brand architecture. And more.
- A brand positioning advert
Taking the story we have developed from the workshop, we explore how this turns into marketing materials by creating a brand positioning advert. Old-fashioned billboard advertising is marketing in its simplest and most effective form. We provide you with an advert design that uses your positioning statement in a visual format – selling the essence of your business. This is the origin-code for all other advertising and sales promotion.
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