What Visitors Expect From Sites in 2015

Our job at Rouge media is to make sure that the websites (we prefer to call them ‘web presences’) are as effective as possible in achieving the goals for that particular customer.

Web Design
Public Domain from pixabay

More to Design Than Images, Colours and Words

But there is more to designing a site than choosing what pictures or colours to use, or even what words to write, you also have to ‘listen’ to what the market place (the customers of our customers to be precise) wants.

Keyword Research Helps

A part of this is the research we do to find the keywords that are being used on the Search Engines as that gives us a good idea about the problems that people want solving, or the products that they want to buy.

What Do People Want From Websites

But it goes further than that, as we also have to understand how people want to assimilate those questions or how they want to buy those goods, plus what support they need in the whole process.

A part of this process is to understand what people like and dislike about websites and so when we found this research data we just had to share it with you all.

Speed Is The Most Important Thing

It is no great surprise to see that speed (no buffering etc) is important, time being in such short supply these days for everyone, which in turn makes people so impatient and simply unwilling to wait for anything, even something as simple as a page downloading.

This means that we have to build sites that are as efficient as possible (making as few ‘calls’ to the hosting server as possible and making sure that all the images are as small as they can be – i.e. optimised for the web).

Fresh and Updated Content is Key

The next most important thing on the ‘most wanted’ list is fresh and updated content. This is something that is not a part of the design process, but we have to make sure that the site can be updated by the customer (or their agents) as easily as possible. By the way, we also help in the actual creation of content too where wanted, this being especially useful in the Search Engine Optimisation field.

The next wanted item is that of any site should present a consistent experience / look and feel, on all devices. This is not an easy task, as the size of the viewing screens vary a lot, but we do the best we can and make sure that the information, the message our customer wants to put across, is presented as well as possible.

Remembering The Customer

Lastly in the top 4, is that of wanting ‘personalised content’. What this means is that the site ‘remembers’ you and presents the sort of content that it ‘thinks’ you want. Of course the site has to ‘learn’ this by what information you look at etc (in the same way as Facebook does for example) and that takes time. It also takes a lot of programing when you want it to be really clever, but if that is what the customer needs and wants, then we can deliver.

We’d love to chat about all this with you if you want, but in the meantime, do have a look at the full article, the full details are really interesting.


Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site?

To find out, Limelight Networks conducted a survey in June 2015 of 1,302 Internet users in the United States, the United Kingdom, Canada, and Singapore.

Consumers say website performance (fast page-load times, no buffering of videos, etc.) is the the key to a successful digital experience, with 50% of respondents rating it as most important.

The next most important element is fresh and updated content (43% of respondents rank it as the top factor), followed by a consistent mobile to desktop experience (23%), and personalized content (15%).

Interestingly, despite the importance of speed, fewer respondent say they would leave a website because of slow load time compared with last year, perhaps indicating increased consumer loyalty to certain sites.

Personalization is becoming increasingly important to consumers: 43% of respondents now say they want a website to remember them from a previous visit, compared with 27% in 2014.

Consistent performance on mobile devices is also becoming more important to consumers: Only 35% of respondents say they are willing to wait longer for a Web page to load on a phone/tablet than on a desktop (44% said they would wait longer in 2014).

Related blog articles