Web Design Trends We Could See in 2017

At the end of 2016 we looked at the changes expected in web design in 2017, but decided to revisit the topic having seen this post on the subject, it being interesting to see another expert’s views on this important area.

In that first post we highlighted the 3 top issues, these being the increased use of animations and interactive elements, more use of commercial shapes and lines, and lastly that sites were going to start using more HD images and more startling typography.

How will web design change in 2017?


The post we found (and is shown in part below), agrees with much of this, but also, we are pleased to see, tells that content is going to be more important in 2017, something that we wholeheartedly agree with. We say this not just for Search Engine Optmisation purposes, but also because good interesting content, content that helps and advises the sites visitors will undoubtedly make the site ‘stickier’ and thus keep them on the site, and as importunately get them to come back.

Content will be key in 2017

Such content could include how to choose the best / the right type of ‘widget’ that you sell, or how to use it to the best affect. It could also provide information about what is going on in the industry (a bit like this blog) or what could be happening soon (like future products).

Another point that was raised is the end of so called ‘flat design’. We think that this may still have it’s place, a site’s design being very much dependant on the customer and the message they want to put across to their potential customers.

The blog also mentions the use of more geometric shapes and lines, as well as, as discussed in our first post on this issue, the imaginative use of typography, especially when it comes to heading styles.

The use of gradient images and animations is also covered, the latter being a great idea as it allows images to be compressed which means in turn faster sites, especially important for mobile sites.

The increasing use of mobile devices is causing navigation design to change

Smaller navigation systems are also reckoned to be more widely employed, no doubt again because of the increased use of mobile devices with their smaller screens.

I am not sure about microinteractions being used more often, these are widely used already, but perhaps will have to be used more frequently if the number of items in the navigation area are reduced.

One very interesting comment is that the writer (of the blog we have featured) reckons that sites will in 2017 look to increasing the use of ‘landing pages’, with the idea of making such pages more interesting.

Concentrating on more than just the home page

The idea seems to be to stop concentrating on the home page, which is something that we whole heartedly agree with. This coming back to the issue of improving the content of a site, and thus make it more likely for visitors to arrive at the internal pages of a site, (which is why they are called ‘landing pages’) rather than the home page.

It all looks very interesting and we’ll be sure to keep an eye on what actually happens.

For more information and to see the full post on ‘web design trends in 2017’ please click the link.

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.

2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.
Let’s take a look at the 10 website design trends we can expect to see in 2017.

Emphasis on the content

We’ve spent years adding things to our websites such as sidebars, headers, banner ads, sidebar ads, calls to action, comments, popups, social media buttons, signup boxes, etc. All of these things have ended up cluttering our websites and taking up more and more real estate, taking the attention away from the entire point of a web page: the content.
In 2017, websites are likely to start moving back to basics and placing more emphasis on content. Whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate is yet to be determined. Getting back to the heart of a website — the content — will be prevalent moving forward.

The end of flat design

I think we’ve reached the point in flat web design where everything is starting to look the same, and we’ve lost our personality and creativity in design. When you strip everything away, you’re left with what everyone else has: the basics that look just like each other.
Geometric shapes, lines, and patterns

It seems as though the use of geometric shapes, lines, and patterns have really taken off in the late part of 2016, and I anticipate this continuing through 2017. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.

Imaginative heading styles

We’re starting to move away from the basic heading style seen on websites (san serif, all caps, centered heading) and moving more toward imaginative or creative headings. Changing up the heading style is a welcomed way to be unique in your design.

Duotone gradient imagery

In the pursuit of staying more on brand, more brands are using duotone imagery and graphics for their websites.

Not strictly duotones, but some designs are even experimenting with two or three colors and using the duotone effect. Think Instagram. While flat design helped us get rid of (most) gradients, using duotone imagery that combines a couple of colors together has proven to be a nice update to the old and tired gradients and solid color areas.

Increased use of animations and GIFs

Animations are starting to be used more heavily on websites as they are often a great way to show how something works, how to do something, or otherwise reveal meaningful content. GIFs have been used for this purpose, but now we are seeng GIFs becoming more sophisticated and animations using SVG and CSS to achieve some pretty unique design elements.

I anticipate in 2017 the use of animations will become more prevalent, as more content types are shared and animation helps communicate things easier and quicker than text and video can. Plus, when done right, can often be even more lightweight than several images or even a video.

Navigation diets

As being a mobile society, I believe that because most of us access the web through our phones more than our computers, the overall trend to make things easier to navigate has taken over and reformed our navigation on websites.

Instead of overly complicated and long navigations, more and more sites are starting to simplify their navigation down to about four to five items. Keeping navigation to a minimum also helps visitors to focus on the intent at hand, instead of trying to find a way off the page.


Microinteractions are the subtle, but powerful ways to interact with a website. They are often found in hovers, click animations, scrolling effects, etc. While we’ve always had these types of design elements, designers are spending more time on them, making them are informative and more refined.

Increased use of hand-drawn elements

Perhaps a different type of web design trend is the increased use of hand drawn elements. These elements include fonts, icons, graphics, buttons and other elements that bring a nice unique touch to websites.
Websites have never been a medium that most would associate with drawing out, but the introduction and the subsequent takeoff of these hand drawn elements have been a nice change from using standard design elements.

More emphasis on landing pages, less on a home page

As we refine content and opt to market and share it more, in 2017 we will likely see a rise in landing page designs instead of a home page design. While every website needs a home page, I think that as content marketing spreads, marketers will want to direct traffic to dedicated landing pages to better target their visitors and their needs.

It makes sense: The idea of content marketing is to increase awareness and conversions, and what better way to increase conversions than to have visitors land on a page strictly made for them. These pages will be as well designed and thought out as others on the site, but target the visitor much more.


2017 is sure to see some great websites, and these design trends will most definitely be seen on some of the best website designs yet to come.
From hand drawn elements to duotone images, imaginative headings to more focused content layouts, to microinteractions to animations, these design trends will dominate web design in 2017.


here at Rouge Media.

View bio >

  • linkedin-icon

Related Content