Social media has become a part of daily life for most people and as such, can create an opportunity for businesses to interact with customers. There are many platforms available and taking a little bit of time to choose the ones that are going to best serve your needs and allow you to converse with your clientele. Using social media as part of an online marketing strategy is now pretty much standard for many businesses and can give those who use it an edge. Being a bit savvy about social media can make your business stand out from the rest and by harnessing the power of social media sites, you can really get your message across. There are some ‘rules’ that should be followed when using social media as a marketing strategy and following these will help you gain a following which in turn can lead to an increase in sales. Remember that social media is not just about you and your followers, make use of the businesses you follow yourself and post comments or replies as this can lead to their followers finding your site.
The biggest challenge that online store owners face is increasing traffic to their ecommerce store. Knowing where to start and how to stand out from the thousands of other shops that are competing for the same traffic is a daunting challenge.
The explosion of growth in the ecommerce world has only made it tougher for ecommerce sites to attract the critical mass of visitors needed to stay in business.
In this post there I’m going to give you 12 different strategies to help you grow your online community and increase traffic to help you boost sales. Pick the strategies and tactics you find most interesting and suitable for your business and start seeing your business grow.
1. Post Daily Content for Continued Growth
One of the easiest ways to grow your social communities over time is to post content consistently. Studies have shown that different audiences react to different posting frequencies, so make sure you are testing the optimal frequency with your own audience or look at the engagement levels in comparison to posting frequencies of your competitors for some guidelines. The minimum should be once a day on Facebook and 4-6 times a day on Twitter. Also pay attention to what time of the day you post, the timing of social media is very important.
Two amazing tools which can be used to help automate this process are Swayy and Buffer. Swayy is great for finding high quality articles and news related to your industry and allows you to schedule posts to your different social networks. Buffer is a very popular app that can be integrated with your browser and dozens of other apps to help you schedule posts to your social networks. Using these apps can help you cut down your time spent on your social marketing to half an hour a day.
2. Use Images When Posting to Facebook
The best way to increase engagement on Facebook is by including images within your posts. Photos on Facebook have been shown to generate over 50% more likes than the average post. When you want to post an announcement or to promote a piece of content then include the link to the page within the post (preferably after the content so it stands out) and attach an image to the post.
Here’s an example from Shopify’s Facebook page last week:
Adding an image to an otherwise text-based announcement is far more compelling and will increase click-through significantly.
3. Increase Exposure of your Communities With Social Buttons
The more impressions you have on your social networks the more likely it is that you will gain more likes. The best way to dramatically increase the number of impressions on your social networks is by embedding social buttons within your site and within your marketing communications. Most blogs have social sharing buttons displayed prominently to encourage readers to share the article.