The Top 3 Web Design Trends in 2017?

Rouge are always keeping an eye on the trends in web design (as well as riding the leading edge of course), so when we saw this post we thought we’d share it and give you our thoughts at the same time.

example of bold typography
example of bold typography


The first thing of which there is no doubt is that things are changing and are never likely to stop, perhaps the biggest driver here being the fact that more and more people are viewing the web on mobile devices. This means that every site has to be designed to be visually effective on these smaller screens, as well as being easy to navigate and fast to load, a mix that makes getting it right quite a tall order.

The first of the changes prophesied is that GIF’s may be making a comeback, at least in their animated form. This is quite a novel idea, as GIF’s are vector format images (you don’t download a picture with GIF’s just the instructions to ‘draw’ them) and are thus much smaller than videos, something that makes for a faster web experience. This is of course great news for mobile users.

The use of squares, oblongs and other geometric shapes also looks interesting, the idea it seems stemming from Google’s material design. Cleverly used, this design methodology looks anything but flat, and we have been using it to some degree already, so it will be interesting to see how this one catches on with other designers.

Making it Pop, as they suggest is not really new in our view, at Rouge we have always aimed to do this, it being so necessary to make our customers websites stand out amongst the crowd. This idea it seems is based on the use of bold typography, again something that we agree wholeheartedly with.

Overall then, the changes to 2017 are mostly already being used by Rouge, but we are sure that there will be more to come next year.

To see the whole post on Web Design Trends for 2017 please click the link.


It’s never too early to try and take a peek at the future. After all, web design will play a HUGE role in the way people connect with each other and receive information.

A lot has changed since the days of crowded homepages and colorful fonts. Minimalistic design seems to be passé as well. Which makes us wonder: what’s in store for the future of web design? What elements will users favor more or expect to see?

Below are the top three trends that could dominate web design by 2017. Take a look and see if you can implement them before the year is over.

1) The Future of Web Design: Animations and Interactive Elements

If 2016 was the year of background videos, 2017 could make way for something more subtle yet eye-catching. GIFs are making a comeback, thanks to social media and popular blogging platforms. They’re small enough not to cause serious lag on your device, but they convey so much in little movements. It’s no wonder you see them often in sites like BuzzFeed and Tumblr.

For businesses that a) can’t be bothered with video, or b) want to get ahead of the competition, cinemagraphs may just be the solution you’re looking for. An ingenious cross between image and video, it typically comes in GIF format for easy upload. As there is only subtle movement – just enough to draw in the user’s eyes – you’ll be sure to catch attention, without worrying about lag or buffering.

2) The Future of Web Design: Geometric Shapes and Lines

Inspired by Google’s material design – which is basically adding depth, boldness, and movement to geometric shapes and lines – the future of web design certainly looks anything but flat. Just because it’s a square doesn’t mean that’s all it is. One of the Material Design’s principles is using basic shapes as a metaphor. Thus, something so simple can in fact, mean a lot.

Stripe embodies this concept marvelously in their web design. Using a combination of beautiful gradients and simple geometric shapes with shadows, they create a pleasing platform for users to explore. This simply style certainly holds plenty of promise for the future of web design.

3) The Future of Web Design: Make It Pop

If minimalist was the trend in 2015 and 2016, 2017 is sure to see more colors.

Already, web designers are making a statement with unique typography and bold HD images. Combined with hand-drawn elements, this is meant to create a personalized feel. After all, with competition heating up every year, no one wants to be like everyone else.

If you can upload your own bold typography, the better. As long as it’s readable and reflects your brand’s objectives, it should be alright for debut. Avoid using stock images whenever you can once 2017 hits. With camera phones and smart photo-editing apps, you can take pictures like a pro. Use every opportunity as a photo op. Store the good ones in a database for easy access anytime. knows just how to take advantage of the future of web design by keeping it straightforward yet audacious. The choice of color is definitely eye-catching. Meanwhile, the unique typography and hand-drawn arrows added a fun touch.


Nothing is permanent. Although experts say that this is the future of web design in terms of style and theme, things can still change at a moment’s notice. It all depends on the circumstances. However, knowing what’s ahead will surely help you decide what’s best for your brand and website.
Know what works for you and which don’t. After all, there’s still time to make room for something new.


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