Top 5 Digital Marketing Trends
Top 5 Digital Marketing Trends That Will Help In Promoting Your Brand! There is an old story about the man who designed the perfect mousetrap, one that was humane, easy…
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A Bad User Interface Is Like A Scary Receptionist
Picture yourself visiting a business office for the first time and then imagine a really grumpy receptionist behind the reception desk. Stunned (and slightly afraid) by what you see, you…
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10 Ways That Web Design can Increase Conversion Rates
When any business invests in a web site and the associated marketing, it needs that website to be able to convert visitors to customers. Of course the definition of a…
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What Are Your Real Marketing Priorities for 2017?
At Rouge we build websites that work, by which we mean they convert visitors to customers or impart the information that the website ‘s owners want others to have. But…
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5 reasons why your B2B branding matters
There is a lot to consider when it comes to creating a ‘presence’ for your business, both online and offline, the process not being one that you can do overnight. …
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The Most Popular Influencer Marketing Posts of 2016 by TopRank Marketing
The Wikipedia definition for Influencer Marketing is:- Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual)…
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Why Your Conversion Rates May Not Be As High As They Should Be..
People are buying more and more online these days and that means that there is a lot of money to be made if you have the right products to sell,…
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Redesigning your Website? 6 Mistakes to Avoid
At Rouge we are refreshing sites for clients all the time, our experience in branding and rebranding coming in very useful here indeed. So when we came across this blog…
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2016 to be the Year of Video on the Web
There is no doubt that people love video, it being after all in reality a set of moving pictures (and people love pictures), all of which is important, because, if …
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Web Design and Designing The Perfect Web Banner Advert
At Rouge we just live for design, always striving for the perfect way to show our customers services and products in just the right, ‘perfect’ way. So, when we came…
read itHow to Safely Redesign Your Website Without Destroying Your Business
At Rouge we are used to creating new sites for businesses who just have to move on in the Internet World. As you can see from the blog post we found,…
read itBrands Still Matter – But Maybe Not Like They Used To…
Brands are Important, But Things are Changing At Rouge we understand the importance of a brand and how this can be used to increase the power of a business and…
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Brands, Content Marketing, Analytics and SEO
When it comes to online marketing and websites, how can you tell if your SEO or your Brand building (perhaps via content marketing) is working the best at bringing in…
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Creating Killer Copy is the Backbone of Marketing
We all know that Design is Important. The simple reason being that it is ‘Design’ that grabs the visitor in those vital few first seconds, BUT, it is COPY that…
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17 Tips For Establishing Audience Loyalty
At Rouge we understand the importance of creating a brand and of protecting it. But of course the whole point of this is to get, and keep, customers and that…
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C2B Marketing = Listening to your Customers
This article is very interesting because it is all about Businesses actually listening to their customers, all with the idea of letting them shape future products. Whilst this cannot be…
read itHow To Choose Your Web Designer For 2015
Choosing a web designer can be quite difficult. However, choosing the right one can be the difference between having a website that you love and that converts, to having one…
read itWeb Visitors — Why the First 10 Seconds Are So Important
When a visitor lands on your website, you have just a few seconds to capture their attention. If your website loads slowly, if the front page does not look good…
read itAre Some Website Colours and Fonts Better Than Others?
Just about every business or organisation has a web presence nowadays. That’s an awful lot of websites. Each site exists solely in order to inform existing and prospective customers about…
read itHow to Create the Right Logo for Your Business
Your Business Logo is Important A logo is one of the most important elements of a business. It acts as a visual representation of an organisation, giving clues or information…
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