There is now proof that Google is now rating ‘Mobile Friendly’ websites higher in it’s ranking when compared to sites that don’t display / render well on a mobile device, like a tablet or smart phone (although you always have to remember that the smaller screen sizes that these devices have do make the browsing experience less pleasurable).
This is not really a surprise bearing in mind that Google is always pressuring website owners to produce the very best sites (their drive’s in this area noticeably being for the inclusion of ‘Good USEFUL content’ on sites).
The Rise of the Mobile Device
Of course, any website owner would be foolish to ignore the mobile site issue, this simply because so many people are using them today, and some of those people will without doubt be possible customers….
Of course making a current site mobile friendly may not be easy, and in many cases will mean building an entirely new site. However, it seems to us that this is something that is being ‘demanded’ not only by Google, but also by the fact that users are using mobile devices and require the best browsing experience possible.
This article covers the area in more depth – ENJOY
As the rate of people using mobile devices to browse the Internet grows, Google has been making changes to their mobile search experience so that it better suits the needs of mobile users. On February 26th Google they took that experience to a whole new level.
In an announcement posted on Google’s official blog, Webmaster Central, Google announced that starting April 21st they will be officially considering the mobile friendliness of a website as an integral part of their ranking algorithm for mobile search results. They go on to say “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
They do not specify if this will have an effect on desktop rankings, but there is widespread speculation that Google will be considering mobile-friendliness for their desktop ranking very soon, if they do not already.
You Can’t Ignore the Facts!
In fact, according to recent Marketing Magazine study, 87% of consumers use their mobile devices to conduct searches at least once a day. How can anyone ignore this powerful fact?
If your website is not optimized for mobile you are missing out on a serious amount of revenue opportunities. Not only is it important to have a mobile friendly website for your Google rankings, but that’s what more than half of your customers want. If you don’t provide them with a good experience when they’re on your website using whatever device they’re using, they will simply choose another option.
Here are some tips to help you optimize your current website:
- Perform Google’s Mobile Friendly Test. Check to see where you stand and what changes you need to make to stay in the game.
- Before performing any changes or updates to your website I recommend that you backup your site. If you’re not sure how to do that, contact your CMS provider or browse through Google’s Webmaster Support Community.
- Update your CMS. In some cases simply updating your CMS (Content Management System) will apply the necessary security upgrade to make your site mobile-friendly. Verify that you’re using the most current version and install the needed security upgrades.
- Remove Flash Components. If your website has any Flash components, then they need to be removed. Flash is still not viewable on many mobile devices, and will render your site less mobile-friendly. If you really want special effects on your website, try using HTML5 instead.
- Analyze your custom themes. If your website uses a custom theme, verify that it is mobile friendly or responsive. If not, then you will need to change it.
For the full article on Google and Mobile Rankings click the link