It is a fact that today, mobile devices are used more often than desktop devices for surfing the web, which in turn means that all business owners have to be aware of just how good their sites performs and whether they are mobile friendly.
Google has produced web testing tools before, but this latest one goes a step further, providing real advice as to who you can ‘make things better’.
This is important as research had found that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away. I am not sure what ‘right away’ means, and in any case, finding things on a site is down to more than loading speed, it also about understand what is important to visitors and making that information easy to find.
The good news is that, if you are worried your site may be losing ‘mobile’ traffic you can test it quickly and easily. Don’t expect 100/100 though, even Google can’t manage that, so as long as the scores look reasonable (over 60/100) I’d say you have nothing to worry about. Much lower than this however and you may have a problem.
It is easy to check whether you have an issue that needs resolving too, all you have to do is to log on to Google Analytics and see if mobile visitors are leaving the site very quickly. If they are, then you have something to fix and I’d advise you move fast.
The first step is seeing how your site is performing and whether it is mobile friendly.
What your scores say about your site
- Mobile-friendliness: This is basically a guide to the quality of the experience customers have when they’re browsing your site on their mobile devices. To be fully mobile-friendly, your site should have tappable buttons, be easy to navigate when using a small screen, and as mentioned provide important information on the first few screens.
- Mobile speed: This is how long it takes your site to load on mobile devices. This is important as if customers are kept waiting for more than a few seconds, they’ll just move on to another site.
- Desktop speed: Here the time to takes to your site to load on a desktop or laptopm computer is shown. Always remember that it is not just the speed of your customers’ web connection that determines speed, but also how the site is put together.
Speed testing services seem to be the new thing tech companies are dabbing into on their free time – just weeks after Netflix launched Fast.com, Google has announced its own tool to help you measure your website’s speed and mobile-friendliness.
The site takes your URL and measures on a scale of 1-100 your mobile design and loading speed. It looks at things like CSS, HTML, scripts and images to see how long it takes for your website to load on both a desktop and mobile device
Google says an average user leaves the site if it doesn’t load on mobile within three seconds, so if your site takes much longer than that, your lower will appear lower.
Ironically, it does take more than three seconds for Google’s tool to complete the test, but it’s worth finding out how your site fares. You can also click a button to see where you’ve failed specifically to find areas for improvement.
“On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers.
But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave,” Google wrote in a blog post announcing the tool, which was created in partnership with digital agency Huge.
Interestingly, Google didn’t exactly fare well in its own test.
For more on this topic, please check out the original post or the Google testing tool.