Most, but not all business website owners want traffic from the Search Engines (Google being the favorite in the UK) and that means they have to keep an eye out for Google’s animal farm…
Google has two main beasts of pray (you pray they don’t hit you..), Panda, that is all about picking on on any ON PAGE ‘SEO Misdemeanors’, whilst Penguin, just deals (for the most part) with the links that point to a domain’s pages.
Google releases this algorithm every now and then because it does not want any site to obtain rankings by having links that it does not rightly ‘deserve’. To a degree this is all very strange as Google knows that people are building links all the time, some basing their business offerings on providing the service, whilst others are busy creating software that will create thousands of links at the click of a button (this by the way is not a good way to build links thse days).
However, that is how it is, and this blog post on the subject makes for very good reading:-
Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday 17th October
Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.
Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.
Google verified to us today that this has happened, when we asked about it. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release. We’ll update if we get these details.
Penguin Releases Over Time
This is the sixth release of Penguin. Google itself hasn’t given it a number, but we’re calling it Penguin 3.0 because it’s been so long since the last release of Penguin that it’s worth counting as a major release.
Here are dates of all Penguin releases:
Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
Note that Penguin 1.1 and Penguin 1.2 were previously reported by us as Penguin 2 and Penguin 3, because Google itself hadn’t given them numbers, so we did. But when the fourth release happened, Google declared that to be Penguin 2.0. We’ve renumbered to fit in with Google’s belated numbering sequence.
The latest Penguin release is one of the most anticipated algorithm updates in Google’s history. Some publishers have been desperately waiting for the refresh that arrives just over a year since the last.
Getting Caught & Freed By Penguin
The publishers have been anxious because of the way Penguin works. If you’re hit by it, even if you make changes, you have to wait until the next release to see if your changes have done what Google wanted.
Publishers hit by the last version of Penguin — back in October 2013 — have been waiting until now to see if actions they’re tried such as removing spammy links have worked. If so, they’re likely seeing some improvement in traffic this weekend. If not, they have to try making more changes and then waiting until however long it takes for Google to release Penguin again.
By the way, for those who tried disavowing bad links, if you did that within the last three weeks, that was too late for this Penguin update.
For more information and the full article on Penguin 3.0 click the link