Getting a slice of the ecommerce action means having a great site to start with

Ecommerce is now a multi-million pound industry and to get a slice of the action a business needs to have a really good ecommerce site to start with. When you start thinking about what your site might look like, think about the layout and how easy it should be to navigate. Visitors do not want to be searching for things, they should be able to see what they want and click to get to it. Here is some information which may be of help to you.

Surely, there are no universal features or design options which guarantee that your online shop will be elevated to the top throes of popularity but there are several general essentials and even desirable things which should not be ignored when creating an online store.

So, first of all — there should be a clear understanding of the main goals of e-Commerce home pages:

Make Your Online Shop Sell

It sounds strange but there are many stores which are designed without a thought on making a sale. They look cool but they are absolutely useless when it concerns shopping. For these sites, it is enough that they are equivalent to the online presence of the brand or physical store, but all the site does was put a big ‘Buy’ button in plain view. Some businessmen, developers and designers don’t draw their attention to such details.

Show the advantages of Your products

A list of product categories or a grid of them can be the perfect thing to help your online store. Special deals and new arrivals are also good to coax the common web surfers to buy. You probably know that there is a huge chunk of online surfers who don’t know what they want exactly; they just want to hang around. Your goal as an online seller is to tap into that market and show them what they are missing out on.

Make Your Website Visitors Trust You

People watch what they spend on; so it’s only natural to expect that they want to know everything there is to know about the product they’re going to buy, the purchase process, payment methods, the delivery service, warranties etc, that will help them secure a decision and commit to a transaction. So, make sure that you have linked to the appropriate pages from your home page. Such foresight will save much of your support team’s time, and reduce the number of customer’s pre-sale help requests. Click here to continue

Further reading

6 things consumers hate about ecommerce sites

8 rules for a successful ecommerce site


here at Rouge Media.

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