How Personalization Can Regain Its Swagger
There was a time that ‘Personalisation’ was set, it seemed, to take over the world, to be a ground breaking method that all would use. However, it is not being used by that many sites overall, one of the reasons being that not all web designers can provide the coding expertise required.
The other reason is that to be able to use the power of personalisation properly, you have to be able to track a users path through a site so that you can see what they are interested in, this information then being used to present them with content that you know they are going to want to see, or products that they might well want to buy.
This means that you have to either get them to log in (so that you can put the pages they look at in a database) or you have to place cookies on their browser and interrogate them in real time when they visit your site, so that again you can present them with what they want to see.
Both of these methodologies are available, but putting them into practice can be costly. There are however ways that you can add some degree of personalisation to both Drupal and WordPress sites, although it must be said that Drupal is the better choice as it is basically a more robust platform.
The article what we found gives you some information on how you could use personalisation on your site, and if you want to see it in full, please click the link.
Before you go to the article though, just take a moment to think about all the types of personalisation you see today.
A prime example will be on Amazon or Ebay, when you are presented with items you have looked at in the recent past. Then there is the Google Adwords ‘Re-marketing’ system where adverts about a website are placed on other sites that show Google Adwords adverts (Adsense sites) to users who have previously visited a site via a Google advert, thus ‘Marketing the site again’.
There are many other variants to this, notably the way the BBC allows you to configure what types of news stories appear in your feed when you log on. So, have a thought about this all and if you think that personalisation could improve your sites performance, give Rouge a call.
But now to the article
If you’re a website owner where users are intuitively divided into different interest groups in the same field you’re engaged in, there must be the way to make your content equally suitable for each one person present in your website. How to meet your user’s/client’s needs and go directly to the ‘making a deal’ part? We’ll consider this taking as the example 2 leading CMSs – Drupal vs WordPress personalization tools.
When it comes to defining client’s needs, it’s important to know their background and preferences. Based on visitor’s geography, type of browser they use, a business they’re related to and what they’re looking for at your website, for a better conversion website owners apply different appearance of their website for each visitor. For instance users in Australia and in Belgium may see the same website in a different way.
As you can see, knowing the ‘basics’ about your client, makes it easier to think over specifically targeted content strategies.
Drupal (Acquia Lift)
What is Acquia Lift first of all?
It’s a platform which allows you to manage the process of targeting your website data to a specific client persona by tracking users and attributes. It helps you to do a really detailed ‘research’ in the preferences of your visitors.
Acquia provides the opportunity to run the analysis of not only the visitor’s profile but their interests and actions on the website. To increase such activities on your website, like subscription, registration or purchasing, after the analysis, the tool furtherly delivers the personalized content to each user differently in an automated way.
Here you may customize how the content, like introduction videos, interaction links, banners with a special offer, etc. would look for the different types of audience.
As you might think if it’s of Drupal origin and related to this CMS, it doesn’t necessarily mean that your website should run on Drupal (though, such an alliance would be indeed the ‘Atlas’ one). Apart from this, Acquia Lift can integrate with your current platform with no special efforts.
According to Drupal’s father, Dries Buytaert, recently they launched a new version of Acquia Lift. What the current version of the tool offers you is the content and intuitive interface in the form of peeping out sidebar when you need it. The opportunity to drag and drop data wherever it’s needed to be placed on page significantly enhances the workflow. Acquia also shows you the content from your different websites with the opportunity to drag content from one type of website to another. This personalization service also allows you to set which content will be displayed and which is not.
Here’s represented a small demonstration part of how Acquia works.
Resource: Dries Buytaert
Personalization in WordPress
Here the process is a bit different since there are lots of plugins which you can apply to your website. Though, we’ve found the most prominent one and intensively used, which is ‘InSite by Duda’.
We’ve found that this plugin is quite intuitive and effortless to use. If your CMS to be is WordPress, choosing this plugin would be a powerful combination.
Why is the plugin so useful and handy?
All the screenshots were borrowed from: InSite by Duda WordPress plugin page
As you can see, InSite provides you with the opportunity to choose and create any type of feature you want for your website.
Adding the new content and ‘special offer’ feature
Notification Bar creation
Hence, the same as Acquia Lift, InSite might be considered as ‘automated’ personalization solution.
To sum up the comparison of ‘Drupal vs WordPress personalization tools’, we can say that both solutions will advertise and make your website prominent for any type of visitor, and will help you to do more actions and engagements virtually.