Digital Marketing consists of Search Engine Optimisation (SEO), Content Marketing, Social Media Posting, Pay Per Click (Adwords), Affiliate Marketing, Email Marketing. All of these being combined with automation to ensure that the entire process is cost-effective.
Today it is well understood that digital marketing provides a much better ROI than traditional marketing. The biggest reason is that the advertising space is so much cheaper than traditional marketing space (on newspapers, magazines etc). Digital marketing therefore allows you to spend less while gaining more.
Digital Marketing is without doubt set to remain as the most powerful way of marketing in the future, one of the main reasons for this being that it is so adaptable, it continuously changing to meet the needs of customers and brands alike. However, as the dynamics of digital marketing is changing every day, digital marketers have to be quick to adapt to the latest changes.
The biggest advantage of digital marketing is that the targeted audience can be reached in a cost-effective and as importantly measurable way. Digital marketing has also been shown to increase brand loyalty and online sales.
The term Digital Marketing covers a wide range of activities. Those most commonly used SEO, SEM, Content Marketing, Social Media Marketing – including the use of influencers, and of course Email Marketing.
The three most popular forms of digital communication being used today are Text Messaging, Social Media and Skype/Facetime. The popularity of these methods has led to advertisers finding ways of injecting content into Social Media News Feeds and placing advertisements wherever they can.