Choosing a web designer can be quite difficult. However, choosing the right one can be the difference between having a website that you love and that converts, to having one that you hate and doesn’t sell your product and/or service.
The reason why a lot of people have trouble choosing web designers is because there are a ton of variables to consider. When choosing one, you should always go through a process to ensure that you find the one that is going to do the job well. Below we will discuss the process in which you should use in order to choose the right web designer for 2015.
Choosing a Web Designer for 2015:
The first factor that you should consider and look for in a web designer is the amount of experience that they have. The experience levels of web designers is going to be a huge indicator as to how reputable the designer really is. The more years of experience, the better your chances of finding a great designer. Web design, like any other profession, is perfected after years of practice. Therefore, you want to ensure that you find a designer with tons of practice and years in the field in order to ensure that you find one that is going to create you a very nice and converting website.
2. Are they selling design only?
The next question that you are going to need to ask yourself is whether or not the designer is simply going to design you a website, or help design you a website along with copy that sells. The truth is, a lot of web designers only sell you design. They tell you that they are going to make you a website that looks great.
The truth is, a lot of these web designers do make excellent websites that look wonderful.
The problem is, a website does not have to look “great” in order to be effective. And as a business owner, you should care more about your website being effective as a sales driver than as a showcase for your business. You want the website to work for you and to actually sell your products and/or services. Therefore, it should be your mission to see whether or not the designer has the necessary skills to write copy and position your website in the best way possible to sell your products and/or services. The designer may not have the skills themselves or in house, but they may offer connections to companies that offer the services.
The next step in the process involves looking for the companies reputation online. You can always ask for testimonials from the web designer. If they have no testimonials, the chances of them being a reputable developer are very slim. The truth is, a lot of web designers should have a ton of testimonials if they have satisfied clients. This is because satisfied clients are usually very grateful and happy to have worked with the designers in the past. If they are missing this element in their business, the chances are that they are either not a reputable designer, or they are just starting their web design business. In either case, you are going to want to sit out. You do not want one that is just starting because you do not want to utilize your business as a guinea pig. You want to pay for a website that is going to increase your business efforts. Also, you are not going to want to hire a company that has zero satisfied paying clients.
The next element that you must consider is the pricing. Because web design is largely a result of man hours, the pricing for different companies is going to vary substantially. It is true that you can get web designs created for as little as $50. However, the chances of that being a designer that you actually want to utilize for your business are going to be very low. These designers are likely the ones that simply do not have the skills to create web sites that actually look good and convert well. Therefore, your design is going to be a template and will likely not help your business move forward.
Whereas, you can generally find great designers when searching for different price points. You are going to need to create and adhere to a budget for this project. Ideally, you would be able to pay an unlimited amount of money in order to pick the very best designer in the field to work on your business. However, the chances are, that is not even an option for you to consider. Therefore, you are going to want to look at how much you are going to be willing and able to spend on a designer and stick to it. You should be able to find a great web designer in your price range. Remember, web design is an investment. It should not be looked at as a cost in your business. Because a proper design should generate more sales from your business, you should treat it as such.
As you can see, there are many different things that you should consider when choosing a designer in 2015. Choosing a designer that knows what they are doing is going to involve a lot of research. Because this should be considered an investment into your business, you should always do the proper amount of research and ensure that you actually pick the right one. Choosing the right designer can make or break your business. The right one should be able to differentiate your business from your competition and allow you to generate more sales. They should also be able to help you effectively market to more potential customers. Put in the effort towards researching your options and you should be able to find an excellent designer to help you reach your business goals in the year 2015.