A guide to responsive web design

These days most people have a smartphone of some description, the result of which is that more people are using these devices to make purchases, use social media and surf the net. This is why it is vital that your website is adapted so that it can be accessed from mobile devices and tablets. The term for this is responsive web design, which you may have heard about. Here is a handy guide explaining what it is and what it does.

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions. When will the madness stop? It won’t, of course.

In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? Or is there another option?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market. Click here to continue

Further reading

37% of consumers think that mobile sites are difficult to navigate

Make the mobile web better: don’t make these 4 mistakes

What the heck is responsive web design?


here at Rouge Media.

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