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Data Management Review

The Challenge

A-Team Group’s background is as a media provider. Reference Data Review is a publishing platform for news, blogs and research services about niche financial technology topics. Their money is made by creating content (white papers, webinars, etc.) for clients who are mainly technology vendors who want to reach an audience of decision makers at big banks in the UK, US and Asia. The content is branded by A-Team Group and marketed to an audience who download/listen to/register for the content. The download/registration lists are then passed on to the sponsoring vendors who use them as sales leads.

A-Team Group came to Rouge with a site that was busy and overwhelming. Information was not well structured and call-to-actions not well presented. The codebase was in need of maintenance - the slow page loads were putting off potential customers and Google alike.

The site was historically viewed as an online publication. The new site needed to be a platform to use content marketing (the same blog/content we have) to attract and increase engagement with the target audience on behalf of the clients. HubSpot Sales and Marketing platform was chosen to help manage this engagement.

The Solution

Rouge created a brand new responsive, SEO friendly website, starting with a lite re-brand, a full website redesign, a user interface and data structuring exercise and a new Drupal 7 code base. A custom migration script was written to move the massive amount of content from the old site into the new site and new structure.

Rouge designed and developed forms and landing pages for the HubSpot platform, making the user journey from website to HubSpot as seamless as possible for the user.

www.datamanagementreview.com