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It can get confusing for businesses trying to stand out from the crowd. With Google’s ever-changing SEO rules, many companies believe that 'more is more'. However, the ever elusive Google ranking system seems to favour unique and current content, rather than pages of endless and repetitive words. Good advice for getting your message across is, 'less is most definitely more'. This crucially comes first from your own understanding of your services and products, and then being able to communicate their benefits clearly and concisely to the rest of the world. Obvious you might say, but you’d be surprised how many companies struggle to coherently explain their own inner workings.