branding and logo design

What is branding and logo design?

At Rouge we begin any branding or logo design by asking questions. We get to know your target audience. Get into their shoes and understand what will appeal. If you are a start-up company, should you look like one? If you are a law firm should you appear as if you have been around forever? If you make widgets, do you want to look like the industry leader? Once we understand your audience we can start communicating with them and make you look like the company you are going to become.

Your corporate branding is essentially what people think about you, how they respond, what actions they take and what subconscious image they retain of your business. In other words your brand is what other people say about you when you have left the room. Your logo design is the figurehead for your brand. The identifier by which you should stand head and shoulders above the competition. Your messages may be complex but the way you communicate them needs to be simple.

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