Visit Cars is planning to be a major competitor to AutoTrader. The whole car search system was designed with the user in mind, making search as simple as possible. The backs up a powerful search feature with all the support you may need in buying a used vehicle - from insurance quotes, to road tax prices, to performance stats, to customer reviews - all on one page. Rouge was involved right through the entire project; naming the company, creating the brand, and designing the site. The inspiration for the logo came from the concept of 'making buying used cars child's play'. We took the concept of a simplistic child's toy car, and made it sophisticated and professional. The logo was created as a 3D model, ready and prepared for animated advertising.