Proximity

Proximity is a business communications company, recently born from the merger of two organisations (Applinet and Unified Group). Rouge had worked with Unified Group for a number of years and our strong relationship with them meant we were the ideal choice to manage the branding of the new organisation. The brief for the new logo was to create something that represented and respected the two companies that were being merged. Coincidentally both previous logos contained swoops and hoops and the combined result is a completely new logo, but with a sense of history embedded into it. The re-branding exercise also involved helping Proximity develop a new USP to take to market. Alongside the logo we developed a visual language that could be re-used on exhibitions, presentations and advertising. The conclusion is a complete ‘unified’ set of marketing materials.

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