Dunhill

Rouge was asked by Dunhill to create a visual method of communicating its sales messages and methodologies in a training environment. The graphics had to be light and entertaining, but still retain the Alfred Dunhill sense of sophistication and practicality. We developed, what are now know as, the Dunhill mini-men. They are little pixelated characters that represent the training team, the sales staff and the customers. The real joy of these characters, and the illustration style, is the inherent flexibility at communicating an idea. The graphics pictured above are from a training programme focussed on sales after care. The mini-men break up the usual pages of text in the programme by being both entertaining and educational.