Gforce Software are world leaders in the development of vintage synthesizer modelling. They lovingly create virtual instruments that are individually engineered, giving each its own unique characteristic and sound. Their instruments take the spirit and sound of their hardware counterpart and add features to the original specification enhancing the user experience. Their impressive client list includes artists and producers from all over the music landscape.
The brief was simple: create a website that brought all the disparate legacy systems together to create a fresh site that was simple to use and easy to manage. The process started with a branding exercise, creating a new visual language that was carried through the web designs, marketing materials and products. After an initial product specification process Drupal was chosen as the site content management and ecommerce platform. This gave us a stable base on which to build a complex but robust digital file management system that allows users to buy and archive downloadable and shippable products, register, upgrade, add patches, transfer licences and learn though online video tutorials. Using JQuery to replace Flash animations the site is completely compatible with smartphone and tablet computers.
As a full service design agency Rouge employed the following skills to complete the Gforce ecommerce website: ecommerce web design and ecommerce web development, branding and logo design.