Ecommerce is big business and having a great ecommerce website is just the beginning. Attracting the right audience to your site is vital but so too is keeping them interested enough to find what they are looking for and to make that all important purchase. One thing that can make a difference is product reviews. Most online shoppers will read reviews about the products they are searching for and as such, this makes it particularly useful for you to have reviews on your ecommerce site. It is worth taking the time and the trouble to encourage your customers to share their views on your site. These views are helpful in gaining customer trust and some studies have shown that shoppers are more likely to make a purchase based on the reviews provided by others. Customer reviews are not only helpful for potential buyers, they are also helpful for SEO purposes. So, do make sure that you have provided your customers with the ability to leave reviews on your site when they have made a purchase.
61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites.
User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase.
Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages…
Why you need customer reviews
There have been so many positive recommendations of the value of reviews for e-commerce, that the case doesn’t really need to be made anymore, though I’ll make it again anyway.
Quite simply, user reviews increase conversions. They can eliminate any doubts potential customers may have about a product, or can help product selection.
We like leaving reviews too. Stats reveal that 47% of Britons have reviewed products online, which suggests there is no shortage of people ready to provide their opinions.
- According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates.
- 63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011).
- Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact with UGC. (Bazaarvoice, Conversation Index, Q2 2011).
- Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers, according to a survey of US internet users by online video review site EXPO. (eMarketer, February 2010).
- According to Reevoo, reviews produce an average 18% uplift in sales.
The SEO benefits of reviews
Improving conversions and improving customer experience should be the main purpose of user reviews, but let’s not forget the considerable SEO benefits. Click here to read on