Google Search Shake Up Will Favor Mobile Friendly Sites

Our last post was about the issue of the importance of having a mobile friendly site (at least if you are interested in being listed on Google), but it is such an important issue that we thought that we need to publish another article we found on the subject.

In reality of course it is important to ensure that your website can be displayed on a mobile device in a reasonable manner (some smartphones can have such a small screen that it is impractical to try to make them work on them, however the trend is for bigger phones – the so called phablet), not so much because of Google’s latest edict, but because more and more people are using mobile devices to access to Internet. This means that if your site does not look good that is likely to be ignored and with the percentage of mobile users potentially being higher than desktop users by the end of 2015 is that something that you can accept?

Of course, if you are SURE that your site is never looked at using mobile devises, OR THAT it is so well thought of that no one will care, then you can ignore this issue. But for many, especially businesses that trade or want to attract business online this is one area that they need to address.

You also have to remember that it is not just sufficient to ensure that your site passes the Google test, does it also really ‘work’ on a mobile device? Here we are talking about the way the information displayed, it being possible that you need to have two different sites to take into account that people using mobile devices assimilate data and information in a different way….

At Rouge we have decades of experience to call upon and are willing and able to help.

Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that’s expected to sway where millions of people shop, eat and find information.
The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description will be demoted in Google’s search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings – a prized position that can translate into more visitors and money.

“If you’re on a mobile device – if you’re on a tablet or phone or whatever it is – you’re actually going to get mobile-friendly websites at the very top,” explained CNET associate editor Iyaz Akhtar. “So you’re not necessarily going to see the same results (as) on your desktop or laptop.”

Although Google’s new formula won’t affect searches on desktop and laptop computers, it will have a huge influence on how and where people spend their money, given that more people are relying on their smartphones to compare products in stores and look for restaurants. That’s why Google’s new rating system is being billed by some search experts as “Mobile-geddon.”

“Some sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices,” said Itai Sadan, CEO of website-building service Duda.

It’s probably the most significant change that Google Inc. has ever made to its mobile search rankings, according to Matt McGee, editor-in-chief for Search Engine Land, a trade publication that follows every tweak that the company makes to its closely guarded algorithms.

Here are a few things to know about what’s happening and why Google is doing it.


To stay in Google’s good graces, websites must be designed so they load quickly on mobile devices. Content must also be easily accessible by scrolling up and down – without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.

“If the links are too close together, that’s not mobile-friendly,” Akhtar pointed out.

If a website has been designed only with PC users in mind, the graphics take longer to load on mobile devices and the columns of text don’t all fit on the smaller screens, to the aggravation of someone trying to read it.

Google has been urging websites to cater to mobile device for years, mainly because that is where people are increasingly searching for information.

The number of mobile searches in the U.S. is rising by about 5 percent while inquiries on PCs are dipping slightly, according to research firm comScore Inc. In the final three months of last year, 29 percent of all U.S. search requests – about 18.5 billion – were made on mobile devices, comScore estimated. Google processes the bulk of searches – two-thirds in the U.S. and even more in many other countries.

For the complete article on the importance of having a mobile friendly site click the link