Do Keywords Still Matter? The Changing Face of SEO

At Rouge we have always concentrated on building sites that tell a story, that story being one that shows our customers products or services off in the best light. All with the aim of course of increasing their sales.

For many customers this of course means gaining as much traffic as possible, some of this from good old Google (and the other Search Engines) and that meant SEO (Search Engine Optimisation).

SEO can be Misunderstood

SEO is a much misunderstood term these days. Some think (incorrectly) it is all about  ways of ‘tricking’ Google into ranking a site that was not ‘worthy’. Whilst this was the case in the very beginning, now, with Google becoming more ‘intelligent’ trickery is no longer an option (at least for the most part).

What this means for business owners is that nowdays they need websites that really do deserve a place on the front page of Google and that means being useful and that means good original content, content that truly answers the problems and needs of their readers (and potential customers).

All this talk has lead to many suggesting that SEO is dead, but that it not the case.

True, SEO can no longer be used to trick Google, but it can be used to ‘help’ Google to find the best sites (once they have been created) and that it turn means doing the research so that the questions and problems people are seeking solutions for are known, and then that the pages are created following the ‘rules’ so that Google can easily find and ‘really ends up knowing’ what a site is all about.

With all this in mind we are pleased to share this article about SEO, it really makes good reading,

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the way Google SEO worked, and the formula couldn’t have been simpler:

  1. Identify a neglected niche using keyword research (and Amazon’s autofill function)
  2. Create a microsite for that niche with HIGH keyword density
  3. Use that site to drive traffic towards an ebook (the money-maker)
  4. Rinse and repeat for different niches and keywords

Eric of My4hourworkweek.com did this successfully and documented how he did it back in 2011, and several other microsite entrepreneurs have written posts on the same process. Barring luck and perfect timing, you needed 30 sites to get about $1,000 a month. Since microsites were really easy to set up using WordPress, this was a guaranteed way to print money for those who understood SEO.

But then the Google Panda update in 2011 changed everything. The microsite millionaire method of making money was guillotined, and no matter what SEO marketers tell you, SEO is not as important as it used to be.

What SEO Looks Like Today

 

Today, SEO’s role is greatly diminished, but it still matters—understanding how SEO works today will still give you an upper hand.

Google has continued to roll out new updates to its search (like Google Hummingbird in 2013) that make SEO keyword gaming less and less relevant because Google is increasingly doing the SEO for you. Their search has become so sophisticated that it can decipher the meaning behind your words and and behind the questions your customers might type into its search bar. It uses that intel to automatically make you show up for queries that may not involve your site keywords at all.