How to Create the Right Logo for Your Business

Your Business Logo is Important

A logo is one of the most important elements of a business. It acts as a visual representation of an organisation, giving clues or information about what the organisation is all about. A well-designed logo is instantly recognisable and forms a key element of the branding process. Creating a logo requires a great deal of consideration, however, and can influence how a business is perceived by others.

This lady is a bit ‘full on’, but she points across a lot of valid points. I hope you enjoy it.

Analyse Your Business Profile

Before a business logo can be developed, an organisation needs to scrutinise itself carefully. It needs to fully grasp what it is all about, what it stands for, who its customers are, where the logo will be used and what kind of message it wants to get across. Write down key words that summarise your company, its goals and what it offers, and see how you can play around with these words to create ideas for a winning logo.


Since a logo usually stays with a business for a long time, it is important to try to think about the long term when establishing criteria for a logo. It can take a long time to build up brand awareness amongst consumers to recognise your logo and associate it with your name, so a logo that encompasses the essence of your business over a long period is desirable. If you are a start-up business, and not in a position to see too far ahead into the future for your venture, then try to stick to a logo that is simple but effective, so that it will adapt well as your business grows.

Colours and Font

Having the right kind of logo for your business means considering the colours and fonts that should be used. Colours can evoke different emotions in people, so you may decide to choose colours that you want to align with your brand or image. The same can be said for font types. Font refers to the type and style of text used, and the choice of font can have a big impact on the overall look and feel of a logo. Avoid using fonts that are hard to read or are a bit gimmicky. Aim to stick to the same font across all of your branding. How to combine colours and fonts in your logo requires great consideration to ensure the desired effect is obtained.

Design Process

One of the hardest components in designing the perfect logo for your business is coming up with an idea that is both original and memorable (for the right reasons). When it comes to concept and design, a firm can either do it all in-house or employ the services of an experienced design agency. Whatever route you go down, it is crucial not to cut corners or skimp on this process, since a logo can have such a powerful impact on a business. If you use an external agency, then make sure they are fully briefed on your logo requirements from the start, so they are on track to create ideas that reflect your brand. Establish effective lines of communication with the designer at all stages.


A logo can be many things. For some firms, it consists of just text, such as the name of the company. For others, it may be a simple symbol, whilst other businesses may choose a combination of text and symbol. There is no one style of logo that is better or more effective than another. A lot depends on how it is applied to your business, as well as the creative thought that has gone into the process. If you go down the symbol-only route, then make sure that the image represents your business somehow or is not too obscure. It is great to be unique and creative in the design, but there should be a connection between the image and your business. A classic example is Apple’s iconic symbol, which is instantly recognisable worldwide. Similarly, if you operate, or aspire to operate, on a global basis, then ensure that your logo symbol or text can effectively cut across international and cultural boundaries. What works well in one country may be viewed differently, or seen as offensive, in another country.

Size and Application

When creating the right logo for your business, you need to consider where it will be used. If you intend to apply it to a variety of sources, including online and offline, then it is crucial to ensure that it works well across all media. This is especially important if your logo will be scaled up or down to size, as it will need to fit appropriately and be easy to read. If you intend to use your logo on everything from business cards to billboards, then aim to keep it simple but effective. Avoid using overly complex text and symbols or too many colours and designs, as the quality may be affected when it is viewed at different sizes. This could risk affecting the credibility and reputation of your business.

Be Original

Big-name brands pour copious amounts of money into logo concept and design, ensuring that they become instantly recognisable on a global scale. Most businesses will not have the financial resources available to devote to global logo domination, but that does not mean to say that a business cannot create something unique and memorable, no matter what its size. One of the most important aspects in establishing an effective logo is to try to keep it original as possible. Never steal ideas or copy from big-brand logos, as it can have a detrimental effect on the credibility of your organisation. If you are struggling to find ideas for a logo, then seek inspiration from a wide range of sources, including input from staff members. It is worth playing around with ideas and not settling for something you are unhappy with, as once you have got your logo in place it can be costly and disruptive to have to change it again.

For more information about Logos and their history, please click the link.